Targeted marketing has never been more important to the marketing and communications community. The pandemic has had an unprecedented impact on our business and daily life. Even if the signs of normalcy return, the lasting effect on marketing will be even greater. Although the brand’s goal has reached the pre-pandemic, this trend has accelerated in recent years and has become the industry standard.
As brand consumers, they hope to provide not only better products and experiences but better society as well. At Asia, we will discover how brands can tell their stories with authenticity, take social positions and use creativity and technology to grow as we rebuild our business..