Industry Preview

In this passionate conversation, participants from one of the world’s leading marketing organizations and their marketing leaders oversee the digital transformation strategy for marketing. Dell executives will explore aspects of their role in technology and business technology and discuss how they hope to develop for their business and industry. Robin Opie of Oracle Data Cloud discusses his company’s plans to bring data to market. plan and also get an industry overview to enable greater use of data across all clouds in marketing and advertising.

Industry Preview is a special limited audio series featuring interviews with leading marketing, media, and technology leaders, who share their predictions and priorities for the year 2021. This podcast is sponsored by IBM Watson Advertising.

Will 2021 be an important year for AI?

 In the second part of the AdExchanger Industry Preview podcast series, IBM’s Sheri Bachstein highlights key industry interests struggling to adapt its channels to a world of privacy.

These features have provided an important testing environment for the use of AI in digital advertising in recent years, at a time when the traditional business model is threatened by the loss of identifiers.

“We’re seeing a revolution in the ad industry along the way,” he says. “We saw a great opportunity for us, the editors, to be the first to solve these problems. We built and used AI-powered ad solutions on our proprietary platform to make sure they work, and now we’re expanding into the ecosystem. ‘

Bechstein praises the industry’s successful collaboration on unified IDs from The Trade Desk, LiveRamp, and others, but cautions that this is only a partial solution. Artificial intelligence, he argues, could help fill the gap.

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