B2B Social Media Strategies That Work in today’s world

B2B companies are proof that any business can be successful on social media.  Because they’ve transformed a niche industry that’s hardly the most exciting playground for social content.

When I think of B2B companies with a large presence on social networks, I think of many examples: IBM, Google, HubSpot, and many others. These companies do a great job of sharing content that interests and builds their audience, so much so that they don’t think too much about promoting their products or services.

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