Ads were Announces Expansion of Leadership with Two New Hires

To further strengthen its market position and hire more industry experts, Adswerve is expanding its sales and finance teams

Ads were, the main partner and consultant for the Google Marketing Platform, today announced the appointment of Jim Caulson as vice president of finance and Gueric Doucet as vice president of sales. With decades of experience in the advertising industry, both will strengthen Adswerve’s position in the market, help expand the company’s customer base and optimize agencies and marketing resources.

“This is an exciting time at Adswerve. We continue to expand the leadership team and improve our experience to better meet the marketing needs of our Google customers,” said Clint Tasset, President and CEO of Adswerve. “Led by Jim and Gueric, our dedicated team will provide the strategic and financial information needed to expand our customer base and help marketers gain new insights into their data.”

Doucet moves from Google to Adswerve, where he takes on the role of chief operating officer for Google Marketing Platforms. He oversaw more than $ 1 billion in revenue and managed partnerships with global advertising agencies, such as Havas, Dentsu Aegis, Interpublic Group, and others. Doucet has been strategically expanding Google’s advertising tools for 11 years to serve merchants worldwide and will strengthen Adswerve’s position as a leading partner on the Google platform. At Adswerve, Doucet will oversee sales initiatives to expand the company’s customer base and partner with agencies, resellers, and publishers.

“The digital advertising industry is evolving rapidly and marketers are asking Adswerve to optimize their resources on the Google platform and implement new strategies to unlock primary data in a world of privacy,” said Doucet. “I am delighted to bring my Google experience to the Adsverve team and further position the company as Google’s leading partner to take marketers to the next level.”

With over 20 years of experience in finance and accounting, Caulson joined The Integer Group at Adswerve, where he served as CFO. As an experienced financial leader in the advertising industry, Caulson will oversee Adswerve’s financial operations and help drive the company’s growth and profitability. With the addition of Caulson and Doucet to the leadership team, Adswerve can provide strategic leadership to internal teams and help customers better navigate the current marketing landscape on the Google platform.

“Adswerve’s commitment to effective customer marketing information and an inspiring culture brought me to the company,” said Caulson. “Having built my career on strategic financial decisions that deliver results for the company and its customers, I am delighted to join the team and continue to drive Adswerve’s market success.”

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