Amazon Advertising: Scripps Team-Up to Deliver Amazon’s Premium in 2021

The E.W. Scripps Company is partnering with Amazon Advertising

bring its OTT advertising services to local businesses, further expanding its dominance in the OTT (OTT) space. The Amazon Scripps and Octane OTT sales team will work together to sell Amazon OTT stock to local businesses via IMDb TV, Twitch, the latest broadcasts and Amazon Network, and news programs as part of this new program.

Amazon OTT and Twitch had a combined audience of 120 million viewers in the United States. Oct OTT, a forum for local advertisers to reach an unlimited audience in various premium OTT video brands and services, was launched in 2019 by Scripps.

 Missy Evenson, Scripps Vice President of Local Media Sales, said: “Scripps’ partnership with Amazon Advertising strengthens our commitment to helping local advertisers reach hard-to-reach customers and increase the attractiveness of their media investments.” “As advertisers seek new opportunities to target cables and knives, increasing reach is becoming more important than ever. This effort is in line with our commitment to providing our customers with the safest branded industry. Significant public support.”

 Following the recent launch of Octane Verify,

 Scripps, an integrated linear mapping and OTT solution that confirms the effectiveness of Scripps Octane’s linear OTT and TV campaigns, has launched a new sales initiative with Amazon Advertising to represent local buyers in the OTT advertising space. In US markets, Octane Verify collects traffic data, increases reach, and achieves more profitable times. Freewheel, Strata, and Mediaocean Prisma are some of the new partnerships of Scripp Octane OTT to simplify store integration and campaign performance.

About Scripps The E.W The Scripps Company is a diversified media company that aims to make the world a better place. Scripps has 61 stations in 41 markets as the fourth largest local broadcaster in the country and offers local news communities a high-quality focus.

 National news channels from Scripps Networks, Court TV, and Newsy, as well as popular entertainment brands ION, Bounce, Grit, Laff, and Court TV Mystery, reach almost all Americans. Scripps is the largest owner of the broadcasting spectrum in the country. Scripps is the longtime CEO of Scripps National Spelling Bee and has an award-winning researcher in Washington, DC. Scripps was founded in 1878 and the motto remains the same for decades: “Come, let people do what they want.”

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