Our CRM is full of suggestions, but when it comes to your next big marketing campaign, your team may not be able to email everyone. You can, but you can receive an alarming amount of spam.
So, if so, why is your marketing department paying the HubSpot account for all types of email? HubSpot asked the same question and found a solution: marketing guides.
What are HubSpot’s marketing contacts?
According to HubSpot, marketing contacts are all of your HubSpot contacts that you have considered for marketing purposes only – email, advertising goals, and marketing actions in your email and audience workflow. You can define other contacts as non-marketing contacts and keep up to 15 million for free. However, you cannot target these contacts via email or ads.
Other important things to note about marketing contacts are:
• The team can change their marketing contacts to non-marketing contacts on a monthly basis. A common situation where this has to be done is when a user switches from an MQL to SQL, which means they have to receive very different content.
• Specific contacts, such as those created in the meeting tool or directly as a contact, cannot be customized for marketing contacts and are automatically defined as not related to marketing. You can edit directions created by input tools, live chat, bots, form submissions, and non-marketing integrations for marketing and vice versa.
• You only pay the amount you need, not everything in your system. This cash payment model has three plans: Starter, Pro, and Enterprise.
• You can only purchase marketing leads to use with HubSpot CRM. Marketing Hub is not necessary (although we like it).
Why should you consider using marketing guides?
Perhaps the biggest benefit of marketing tips is the reward model. Your marketing team no longer pays for sales and service teams because they provide more guidance. And if your team isn’t ready to buy Marketing Hub just yet, you can still effectively promote your leads.
Here are a few more reasons to dive:
• If you are not using HubSpot for marketing automation, using marketing guides can help you keep your data in line with CRM.
• You can improve the customer experience by sending the right content to the right audience.
• You can contact and work with sales and marketing teams to determine who is not responsible for marketing and marketing. You also get an idea of how quickly people switch from leads to customers.
• If you are a good sender, marketing guides also make sense as they focus on sending relevant campaigns to specific users!
• Because it’s so easy to switch from marketing to non-marketing or buy extra tips, you can organize your lists.
For existing Marketing Hub users, it only takes a few quick clicks to identify current directions as marketers using the sales or service department’s automatically generated subscription or decline lists. Your team can also classify new contacts as they arrive and configure simple workflows to determine a user’s status. In addition, you can add custom filters, create lists, and bookmark marketing resources for all customers with marketing contacts, such as:
• Marketing contact until the next update, which indicates whether you plan to market the contact with your next update
• Status of the marketing contact, showing whether it really concerns marketing
• Type of marketing asset that identifies the tool that has the most recent value in you
• Name of the marketing contact’s status source, which identifies the specific ID of the company that determined the most recent value in their status
If you are concerned about reaching your contact level limit while increasing your efforts, don’t worry. HubSpot will send you an invoice notification, or you can see it yourself under Accounts and billing.