CitrusAd Launches Retail Media Technology

CitrusAd, the world’s fastest-growing multimedia platform, launches retail technology for CitrusAd multimedia details for sponsored products and commercial electronics. to announce. desktop and mobile platforms. The offering offers Petco providers opportunities for targeted digital advertising and helps pet parents find relevant products to meet their pets’ needs.

Using the CitrusAd platform, Petco’s suppliers have the ability to launch highly relevant sponsored products and run campaigns on Petco’s e-commerce platform to increase sales. Participation is possible in managed or self-service mode. The platform’s real-time relevancy mechanism, coupled with Petco data, ensures that ads are placed in an organic and relevant way to enhance the customer’s online shopping experience. Brands can easily run and measure campaigns with a fully transparent dashboard to measure recognition, engagement, conversions, and accurate ROI.

“CitrusAd is very pleased with the partnership with Petco, which continues to support the health and well-being of pets and pet parents through e-commerce and omnichannel solutions,” said David Haase, Director of Revenue and Operations at CitrusAd.

Darren MacDonald., Petco’s, said the director of digital innovation. “CitrusAd’s multimedia technology will help our vendors reach Petco’s strong pet ecosystem and teach them products and merchandise that meet their specific pet’s needs.”

Since December last year, several Petco vendors have been involved in pilot advertising campaigns, which have enabled them to participate in a number of advertising targeting opportunities. As a result of these campaigns, brands get an average return of 300 to 400% on their advertising spend, not the expected impact on the store.

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