Here are some customer advocacy marketing strategies that actually work:
Who is the most important stakeholder in a company? customer advocacy Is it the CMO, the CEO, the investors, or the regulator? While this is very important, there is no business without customers. The shocking truth is that not everyone treats their customers like royalty. Believe it or not, money is at stake here if you understand the basics.
Why the long snout?
The worst thing a company can do is ignore customer feedback. You have excellent services and products, but somehow you don’t get it right. If the client has a 2-3 year contract, you will end up in a difficult relationship and in the worst-case scenario, you will tell others about their situation.
So, what is customer protection? It is a method that puts customer service and customer marketing at the forefront of delivering the best to customers. In terms of service, it can be an account manager who collects issues and questions. In marketing, it can be regular content to inform customers and promote other services.
Keep reading if you don’t know what your customers think about your business, services, or processes.
the power to make someone happy
Keeping customers happy costs nothing. customer advocacy When you think about the cost of losing a three-year SaaS customer at maturity, customer loyalty should be part of your marketing strategy. If you have costs to get rid of a customer at the end of a period, you can take it a step further and consider account-based experience (ABX).
And a satisfied customer? You can start by asking them. Customer protection is the end product of excellent customer experience (CX) and customer satisfaction (C-Sat). If you provide excellent CX and measure excellent C-Sat, customers are more likely to support your products and services. Just do research and get feedback to make a difference.
Yes, that’s right, you can support customers internally to ensure they are well served. You can inform and communicate with them about exciting new features and ways to enjoy your product. You can encourage customers to shout at you from above, nominate you for awards, or complete online reviews. We just need to figure out where to start.
Customer protection is the lightning rod customer advocacy:
If the ownership of a company includes private equity, it is based on free cash flow generation. This means stratifying as many new contractual sources of income as possible. Depending on the time horizon of this growth investment, the emphasis should be on conservation and defense. If you can win new customers, retain existing customers, and sell and sell at the same time, your cash flow will overflow.
Many customers rely on measures such as the Net Promoter Score (NPS) to act as advocates. The basic form usually asks how likely you are to recommend products or services to others.
A hidden aspect of customer consulting programs is the strong impact they can have on the team. Connecting CX and customer success teams to NPS gives everyone something to look forward to. It also sends a strong message that we care about our customers, not just our profits.
When your demand and lead generation programs stagnate and your profits stagnate, customer service may be the ray you need to change your strategic approach.
sales to customers
Customers pay their bills. After a pandemic, we all want to look back, it’s important to keep the customer. Customers sell and generate much-needed cash flow. If you can turn it into examples of your products and services, it’s a win-win scenario.
Finally, although the focus is mainly on new businesses, customer retention plays an important role in sustainable cash flow. It pays to allocate a portion of your marketing budget to satisfied customers and even encourages them to write online reviews for a small reward. Get great experiences, keep customers happy and ask them to scream. It almost seems too easy.