Beyond CEO Nick Rappolt Shares His Insights About the Digital Acceleration:
In addition to CEO Nick Rappolt, he writes that in the coming years, long after we find a way to prevent the virus that keeps us at home longer, we will also focus on the Great Technological Leap.
An era of digital acceleration in which more has changed in six months than in the six years before. A time when everyone from children to the elderly expected services to be available online.
The majority of people in the UK, 54%, believe that their way of life and the way they access technology has changed forever. It is a belief shared by forward-thinking companies.
According to Beyond, nearly three-quarters of people, 74%, have used more technology since March to track people’s attitudes toward shopping, homework, contact with loved ones, and learning and exercising. Together with research agency Savana.
According to the 2006 survey, it rises to 86% between the ages of 18 and 24 and 83% between the ages of 35 and 44. But it is by no means limited to the younger generations: out of 55 people, 67% have increased their use of technology, while more than half, 58%, increased their use of technology by more than half.
Technology is seen as something positive in people’s lives: 58% of people find it useful and it has risen to 71% under the age of 65, which shows that it is certainly not just limited to young people. Only 8% of people have found technology annoying in these turbulent times.
This digital acceleration has enormous consequences for all activities and areas of life. Whose CEO Anabel Hoult? says the broader move to digital has affected the mindset of the company. “Now that grandparents are using video calling and social media platforms, it means we can now reach our older subscribers in ways not previously possible. Audiences” In all businesses, we accept this digital mindset.
Nick Rappolt’s biggest tip for businesses is to use this time to experiment and see what works. The most innovative enterprises are constantly experimenting and the technological leap makes new ideas possible. If ideas do not work, it is even easier to move on to the next one.
Trevor Johnson, Head of Marketing, Global Business Solutions, Europe, explains on TikTok:
TikTok was created to provide joy and inspiration in our community. At the height of the exclusion, it was something people wanted. COVID-19 has given us a new perspective and we are determined to play our part in the global expression of mutual support and giving. We have focused on supporting our community by providing access to accurate information.
We recently donated £ 5 million to the Royal College of Nursing Foundation’s call for health support against COVID-19. We also support brands like Dettol in India, with whom we work to help more people wash their hands and reduce the spread of the virus.
Nearly a third of people, 30%, have increased their use of social media this year.
In this time of great change, all businesses must be ready to provide services from the beginning.
Euan Blair, co-founder, and CEO of student-focused technology venture WhiteHat, said:
Society must be prepared to adapt quickly and repeatedly. I was amazed at how quickly the switch took place after the remote control and how normal it was after the first few weeks of installation.
His company switched to delivery without missing the learning curve and is now working to retain benefits such as the ability to instantly create an innovative online space or solve split-screen coding issues.
Online learning grew tremendously during that time; Beyond found that 30 percent of people have attended distance education since March, rising to 41 percent in the 18-24 age group and 40 percent in the 25-34 age group. Almost one in ten older than 65 – 9% play sports online.
This virus gives people who have previously worked in offices flexibility in a position they are unlikely to give up. They have different opinions about the afterlife – some want to see their friends in the office, while others appreciate the new balance it has brought into their lives. They hope to offer the best of all worlds, but they are determined to believe that choice is important.
In the UK, 60% of people say they want to stay long.