Digital Advertising has Maintained its Strong Growth in 2021

What is digital advertising?

Digital advertising is the distribution of promotional materials through online platforms such as social media, search engines, websites, and any other digitally accessible program. Consumers spend most of their time on the internet so that digital advertising can take your business wherever you are heard.

What makes digital advertising unique?

The ability to take advantage of the popularity of reputable sites like Facebook, YouTube, Yelp, Google Search, and others. To provide services to their customers, they sell their advertising space on their websites. When you advertise on a platform, you are essentially supporting the platform that your customers like.

And before we discuss digital media on the subject, here are some statistics you need to know:

• According to Google itself, 3.5 billion searches are performed by users every day.

• 92% of these users choose businesses from the first SERP

• Google search increases by about 10% per year.

• 35% of searches are for products

• 34% of local searches with the keyword ‘near me’ take users to the right store

• In 2018, digital advertising revenue exceeded the $ 100 billion mark for the first time.

Digital advertising can help you reach the right people with the right message

With this form of advertising, you reach the right people with the right message at the right time. You think you did it through newspapers, brochures, or radio ads. But if you look at digital campaigns together, you will see how digital advertising is raising the bar in the advertising industry.

Digital advertising can help you see measurable results

How do digital ads work?

Digital advertising works with the help of internet advertising tools to find, manage, track, analyze and improve online advertising campaigns. Digital media advertising is not just about fast digital advertising on Twitter, Pinterest, or Yahoo.

If done effectively, digital marketing can be seamlessly integrated into the user experience of your target audience on that website and then redeployed to your site and business. It does this in a natural and non-invasive way.

Digital ads can be customized to maximize relevancy to your target customer. This in turn increases the conversion rates. And because it’s digital, you can follow every step the customer takes with your ad.

This enables you to obtain an ROI that is not possible in any other way.

It’s not a thing

What is digital advertising?

It’s not just one thing. This can vary greatly depending on where you advertise and how you do it.

 With this diversity, you can choose which digital ads are best for your business and customers. Some methods and platforms are better than others.

Some businesses find AdWords very effective for them. Others believe that LinkedIn advertising offers many new clues. There has been a lot of research done on your industry, customers, and competition to decide how you should respond: what is digital advertising for you?

If you are in the right place with the right strategies, you can save money. This increases the profit. If you use the wrong strategies and platforms, you may think that your digital advertising or even your entire digital marketing strategy is not working.

Each type has its pros and cons, as well as different strategies. People who know how to run Google Ads campaigns may experience problems with Facebook ads due to these differences and vice versa.

The Australian digital advertising market maintained its high growth rate, increasing 25.8% year-on-year to $2.883 million in the quarter from March 2021. According to the IAB Australia Online Ad Spending (OAER) report, prepared by PwC, in the retail sector with the rise of low-cost advertising, reflecting the general health of the Australian economy and growing consumer confidence.

“Digital advertising continues and we see a diversification of spending across a wide range of opportunities across different digital offerings,” said Gai Le Roy, CEO of IAB Australia. There is no doubt that the Australian economy is recovering, but there is still plenty of room for expansion in the hope that the travel and car segment will increase in value with the reopening of borders and the improvement of production chains.

 All categories delivered double-digit growth in the March 2020 quarter, with growth in search and directories ranging from 26.5% to a total of 28.9% and an 18.5% increase in ads. While retail advertising has seen a record share of advertising investment over the past two quarters, it has continued to grow, now accounting for 16.4% of display advertising investment and the largest investment in video advertising.

Financial advertising has also become popular and real estate has become one of the top five sectors. As domestic tourism increases, travel advertising is starting to increase, with car ads and classifieds slightly higher than in previous quarters.

Total video ad spends declined marginally to $ 572 million in the March quarter and hit a record $ 645 million in the December quarter. Meanwhile, programmatic content inventory exchange by video publishers rose to 61% of total spend in the March quarter, compared to 34% for subsidiaries. As an independent industry association with more than 150 members in Australia and approximately 9,000 media owners, publishers, technology providers, agencies, and advertisers around the world, the IAB is committed to bringing industry stakeholders together to provide solutions to market problems and standards Develop to announce.

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