digital cooperation: US and India have a lot of work to do in 2021

The US and India have a lot of work to do on digital cooperation:

If there is tension between the US social media giants and the Indian government, is there a more productive way for both?

Twitter said the accounts have been removed to comply with Indian government orders. But that was just the beginning of this year’s tension between a US social media giant and the Indian government and digital cooperation.

Authorities in New Delhi have introduced new rules that, among other things, require social media platforms to reveal the identities of people posting content and activists singing to protest tech initiatives and free speech.

Indian police visited Twitter’s offices in May after failing to respond to a request to remove the ‘hard media’ label from tweets by politicians from the Bharatiya Janata Party (BJP). In late June, the head of Twitter in India received a police report on a map of India showing the politically sensitive region of Kashmir as a separate country, while a far-right group filed a complaint on June 30. said Twitter. . promotes child pornography on its platform.

Twitter is not good. Facebook and Amazon have also clashed with Prime Minister Narendra Modi’s government — clashes that highlight how a lack of formal cooperation could completely hurt relations between a US tech giant and the Indian government — at the expense of both. According to the latest government data, India has 1.1 billion mobile subscribers and about 757 million internet users, most of whom are connected via mobile phones. According to digital marketing agency Dentsu India, the customer potential is even more attractive thanks to the growing digital advertising market in India, which is expected to grow from USD 2.2 billion last year to USD 3.2 billion in the world. ‘

India’s digital cooperation ecosystem, which is still in its infancy, is one of the most important markets out there, said Anand Raghuraman, vice president of Asia Group, a strategic consulting firm. The big tech companies are making this possible and that’s why they’re still investing in India, and we’re not going to see this change anytime soon, he said.

With this huge opportunity, it’s easy to see how social media giants Twitter and Facebook, ahead of streaming platforms Amazon and Netflix, are at least ready to dance digital recipes in New Delhi. But global tech companies also know from experience that the Indian technology policy landscape is often subject to and shaped by complex regulatory frameworks, Raghuraman warned.

The real question is who will grow faster: India’s digital economy or the political barriers it contains, he said, adding that the two countries need to engage in a digital dialogue and an honest dialogue to resolve issues. unload. to resolve. . to resolve. to download.

India could also benefit from more cordial relations with US tech giants, Rahguraman said and will help New Delhi master China’s influence at home and abroad, including in the digital space. It is also US tech companies and their deep pockets in India that continue to create jobs and drive innovation.

Build trust, reduce bureaucracy in digital cooperation

Building mutual regulatory trust between the US and India is critical for US companies to claim a share of the Indian digital market without worrying about the damage local Indian players provide copy services.

Contempt for good technology

There’s a lot of talk in Washington about taking control — and even taking the first steps toward taking control — of the massive power of Google, Facebook, Amazon, Apple, and others. Some US lawmakers are looking to break with the tech giant and repeal some of its internet-related legislation – Section 230 of the US Communications Act – that protects platforms from legal liability for the content users post on their platform.

These efforts, which gained momentum during the reign of former US President Donald Trump, continued under Biden and were able to respond to complaints from the Indian government on social media sites such as Twitter and Facebook and in their own policies. . . about content moderation. . The lawyers are employees of Al Jazeera.

The Biden administration’s disdain for Big Tech will encourage the Indian government to take more aggressive measures against some of these actors and will also give the government a new boost.

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