Digital Marketing Campaign in the United Arab Emirates in 2021

Steps to Build a Successful Digital Marketing Campaign in United Arab Emirates:

Although it will drop dramatically in 2020, total advertising spending is expected to increase by 2021 and reach $ 630 billion by 2024. In the Middle East, the potential for digital advertising is huge, as some local consumers prefer traditional advertising channels. In 2020, digital advertising accounted for 44.2% of total advertising spending and TV advertising dropped to 30%.

The need for digital marketing is also increasing in the UAE. the Media Lab Survey Report With a population of about 9.6 million, the country has about 9.52 million internet users. This number reinforces the role of digital marketing in the sales process of UAE businesses that want to communicate directly with paid customers. In the industry of choosing digital devices to promote products, the real estate, food and beverage, retail, e-commerce, and automotive industries are more involved in digital marketing.

In general, the UAE market is very complex. A mixture of different nationalities and cultures. In addition, it has its own environment, climate, and demographics. The UAE is also strongly embraced by innovation, enabling the use of a variety of digital devices as trends expand rapidly. Therefore, it is necessary to consider all these aspects when starting an advertising campaign in your country.

For small businesses, here are four steps you can take to help your digital marketing campaign succeed in the UAE.

1. Decide whether to do it yourself or outsource When you start a digital marketing campaign, you should primarily choose whether you want to use your marketing knowledge or a professional contractor to run your campaign. I usually take the internet because it is at least 30% cheaper and more effective than having your own marketing department.

Plus, it saves you time and gives you better results, but creating your digital campaign means you have to set everything up, from launch to management. Some companies believe that outsourcing through digital marketing can cause you to lose control. But this is a mistake because you can always request a detailed report from the agency.

2. Determine your digital marketing budget After you have decided to run your campaign, you need to decide what budget you can allocate to it. The average cost of digital marketing for SMEs in the UAE ranges from $ 2,500 to $ 12,000 per month and $ 30,000 to $ 145,000 per year this year, with monthly payments:

• $ 3000 – $ 5000 for Email Marketing

• $ 250 – $ 10,000 per SMM

• $ 3000 for content marketing

• Website design services start at thousands of dollars

The most important factors that affect your digital marketing budget are the size of the business, audience category, scope, and duration of the campaign. At the same time, it is important to remember that digital marketing is usually a long-term process and that budgets can change due to new inputs, product line development, or business growth.

3. Choose the right digital device When deciding your budget, choose a tool that fits your budget and target audience. The most common digital marketing tools for small businesses in the UAE are search engine optimization (SEO), social marketing (SMM), email marketing, content marketing, and affiliate marketing. SEO is the most popular tool among companies in the UAE. According to Statcounter GlobalStats, more than 90% of UAE internet visitors use Google as their primary search engine. Bing, Yahoo, and DuckDuckGo are less common, so Google is the best choice. Another benefit of SEO is that it can be easily combined with many other digital devices, saving your marketing budget.

Email marketing is also very popular in the United Arab Emirates. This device is very easy to use & easy to implement, and always relevant to the customer. However, affiliate marketing is a bit difficult to use. First, it is necessary to enter into partnerships with relevant companies and platforms and set all the necessary conditions for a potential collaboration. Next, these partners will help you sell your product through their network and interest them as a commission. His privilege is that it does not require much investment and that the branch culture is now flourishing in the UAE.

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