Facebook Announces the Next Stage of its eCommerce Push, Including Shops on WhatsApp and Visual Search:
In line with its increasing focus on e-commerce, Facebook has announced a range of new shopping and discovery tools, including WhatsApp Store and Facebook Marketplace Store Listings, as well as a new visual product option on Instagram that looks all too familiar.
Facebook CEO Mark Zuckerberg live-streamed the ads and also noted that Facebook and Instagram stores now receive more than 300 million monthly visitors. Zuckerberg also reported that there are more than 1.2 million monthly active stores on his platforms, a significant number since Facebook launched its store options just a year ago.
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The most famous announcement is Stores on WhatsApp, which allows businesses to publish their entire store in the messaging app, give users another way to find relevant products, and contact the company for more information.
“We are bringing stores to WhatsApp, making it easier for people to find the products or brands they want to interact with.”
This could be an important step because while WhatsApp is the most widely used messaging app in the world, reaching this audience is difficult because people don’t want announcements in their private message threads and announcements in WhatsApp’s status in their version of Stories. . , no. It works.
As a result, Facebook is forced to look for alternative revenue models that can facilitate the most promising offers in the app. This has become a particularly important consideration in the development of digital markets such as India, where WhatsApp has more than 500 million users. Thanks to its presence, Facebook has been working to build more business tools in the app, expanding its use and becoming the main engine for more types of connections and transactions in the Indian market.
Zuckerberg also says the number one reason is that businesses only need to open their store once to work on Facebook, Instagram, and WhatsApp, which can also expand e-commerce capabilities.
As you can see here, the new addition means their stores’ product listings will be expanded to the Facebook Marketplace, giving brands more ways to connect with interested buyers and Facebook providing more ways to browse and encourage shopping.
In addition, those who have activated the stores do not need to do anything for their products to appear on the Marketplace and appear in related searches. Facebook is still testing the best way to do this, but it will be another way to encourage lots of in-app purchases.
Marketplace store inventory is now available in the US for locally paid stores.
Zuckerberg also says Facebook will soon offer new personalized shopping ads that display items based on individual shopping preferences and past behavior.
“We have a company direct buyers to where you are most likely to buy based on their buying behavior.”
Ads direct users to a store’s selected collection based on their registered interests.
Yes, Facebook is adding Lens’s visual search engine, essentially Pinterest, to Instagram.
Many shopping discoveries start with visual discovery, so you see something that really makes you think. And then, you know, maybe you want to see other products that are like that, or you want to know how to get the product. And that’s a problem. Where artificial intelligence can really help. [So] one of the things we’re going to do is when you’re on Instagram… We’re getting ready to launch experiments and test an experiment you want to call visual. “
As noted, Visual Search is the same as Pinterest Lens and Google Lens, which allows users to scan a real item or use an uploaded photo or video to find similar product listings. And while the feature has been available in other forms for some time now, Facebook’s ubiquity could take it to the next level. On a Facebook scale, this means that many more people can now search visually, which could quickly lead to normal shopping behavior for many more people.