Industry Bodies Call on Advertising and Marketing Leaders to Protect Employees’ Mental Wellbeing and Creativity:
A coalition of industry associations, including Crown Commercial Service, NABS, IPA, Alliance of Independent Agencies, Advertising Association, ISBA, and Social & Local CIC, invite the industry to practice mental wellbeing and creativity through the Brilliant Retrieve Code of Conduct for Creative thoughts.
The Brilliant Creative Minds Code of Conduct was introduced to reduce employee well-being and reduce creativity in the advertising and communications industry Bodies.
The code was developed by the industry coalition through a robust information-gathering process. These include in-depth interviews with senior leaders in the world of clients, agencies, and acquisitions, including the government communications service; Stephanie Parry, Head of Marketing and Purchasing, Crown Sales; Tom Knox, executive partner of the MullenLowe group; Adam Skinner, Chief Operating Officer, OmniGOV Manning Gottlieb OMD; and Jane Asscher, CEO of 23Red.
The goal of the new code is to protect creativity by eliminating agencies, assignments, and cultures that endanger mental health and well-being, such as long school hours and the fear of losing temporary jobs; very high bidding requirements and purchasing processes; and unrealistic customer schedules and requirements.
Brilliant Creative Minds partners ask agencies, clients, and buyers to sign the code and are committed to implementing the principles in their workplace.
Stephanie Drakes, the managing partner of Social & Local, the agency that founded, financed, and managed Brilliant Creative Minds, said:
Poor mental wellbeing is the enemy of creativity in our industry, and our goal is to eradicate practices that cause unnecessary and dangerous stress in office environments. To achieve our goal, Brilliant Creative Minds brings together three interdependent parts of the industry in a unique way to work as one: client, agency, and sourcing.
We want the industry to report and commit to embedding its principles into organizations to create an industry where negative stress in the workplace is reduced, talent is retained and the global leadership and creativity in the UK that clients receive is protected, to win, get the best out of your dishes.
Nicky Harris, Director of Strategy and Development at NABS, said about Industry Bodies:
Mental health and wellness have never been more important than today. As an industry, our people are our greatest asset and if we don’t take care of them, they won’t be successful. The Brilliant Creative Minds Code of Conduct contains eight high-level principles. Actively promote and support industry creativity in a healthy and positive way. If it can be incorporated into our collective corporate culture, we can protect what drives us: the well-being and creativity of employees.
Jane Asscher, CEO of 23Red and part of the BCM Pioneering Group, said:
As an industry, we live off communication and we must use this experience from within and strive for mental health and wellness. Brilliant Creative Minds recognizes that the trio of clients, agencies, and acquisitions has the power to inspire change and allow creativity to flourish. We listen to the issues that hinder our people and hinder their production; this new code of conduct will help protect our best talents and ideas. Some stories from our brilliant creative minds
We are looking for a reputable company in the North of England. There was a lot of pressure to get there on time. The train was canceled and we were an hour late. The customer was furious and suggested arriving the night before. He made us wait in the foyer until the end of the day before making room. The team was stressed all day and very upset and intimidated. The entire episode had a huge negative impact on the creative team. I’m still thinking about it.
I realized a few years ago that a lot of me and my colleagues are generally low on stress, and that was kind of the norm. Sometimes it was and was a good thing, sometimes it becomes harmful, with symptoms such as insomnia, irrational anger, concentration, and self-medication, usually with alcohol. Growing up, I learned to understand and master the signs. Most are self-taught. If I could talk about it openly at the beginning of my career, it would not only help me but also the people around me in Industry Bodies.