LinkedIn Launches Updated Lead Generation Form Integration for Zapier, Bringing New Automation Capabilities

LinkedIn has made collecting auditory data a little easier with the launch of a new event recording trigger in the lead generation forms integration for Zapier, allowing you to link the collected lead generation information to tools and apps the 3rd.

The application makes it easy to configure these automated flows, without the need for specific programming knowledge, with Zapier plugins, which essentially allow you to create processes that can simplify your efforts, without much technical configuration aside.

And the updated LinkedIn Lead Gen integration can provide significant benefits, as explained by LinkedIn:

“Automation can make it significantly easier (and faster!) to add LinkedIn subscribers to an event or list in another application, such as your web conferencing tool or CRM.”

For example, using the Zapier / LinkedIn lead generation integration, you can create an automation flow that automatically adds a webinar subscriber in Zoom when someone enters your event, or you can add all pilot response forms to “Add a Google spreadsheet for easy sorting and redirecting.”

LinkedIn Generation Forms allow you to capture important details about engaged users, including name, contact information, company name, seniority, title, and position. Details are automatically populated into the form, based on your users’ LinkedIn profile information, making it an easy way to collect public information to add to your audience database.

It also lets you segment and classifies your contact information for future disclosure, with Zapier integration making it easy to automate instant information upload directly to a spreadsheet or CRM.

This is a great addition, and while you may need an active Zapier account, it may be worth the investment for those opening up opportunities and looking for the best ways to track and maintain their auditory records.

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