Snapchat has released a new overview of its ongoing efforts to contain the spread of inaccurate information in its application, which also provides valuable insight into the variation between Snap and other platforms and why it requires a unique and committed approach.
While Facebook and Twitter work to contain false information, particularly about vaccine side effects during the COVID-19 pandemic, Snapchat has largely been out of the discussion, with the alternative approach to social perhaps a framework for the better managing the release of news about this.
Essentially, Snapchat claims to be successful in its disinformation and security approach thanks to the design of its app, which focuses on maintaining close ties rather than disseminating them to the general public.
As explained by Snapchat:
“Snapchat was created to help people chat with their close friends, rather than providing the ability to send messages through the app. And we always feel a big responsibility to ensure that the news and information they receive sees us. Communities on Snapchat are trustworthy, trustworthy sources and clear. “
In fact, the more closed nature of the app offers some advantages in this regard, although, as noted, it also provides an interesting point of why Snapchat marketing is different.
The public news feed approach, which seeks to amplify content that generates more engagement, actually encourages a “hot” reporting approach, where balance and reason are less likely to generate interest than sensationalism and partisan journalism.
This has been pointed out many times before: a study conducted by MIT in 2018 found that fake news is 70% more likely to be repeated than real reports, while Twitter’s string of fake news “in-depth” of about 10 “reaches 20 times faster than real reports. the facts Another study published last year found that Facebook drives a lot of traffic to unreliable news sources.
And it makes sense. Hollywood tabloids have formed an industry of reporting long books, even blatantly false stories because it’s much more interesting to share something controversial, something that goes against the grain, that is more exciting than people’s everyday lives. Part of us naturally wants to be the one who knows, the one who discovers the big secrets for everyone, the information and behind-the-scenes conversations. And, no doubt, it can be exciting to share the latest rumors with your followers and get all the likes and comments.
It makes sense, but extending the same framework to political news and health information, as we’ve seen recently, can have dangerous and significant consequences.
However, nowadays everyone is their means of communication, sharing and sharing the news ‘they don’t want us to know. People can now set up their own gossip magazines on whatever subject they want, and in many ways, it’s human nature to seek out these latest examples to crack the unknown codes of the world and be part of something bigger. In a broader sense, it’s big business in the social media landscape and gives everyone a platform to expand on it because people want the speed of notifications, the excitement that comes with red alerts on their calendars.
Snapchat avoids this by intentionally not providing a public news feed, which reduces the incentive to be controversial and arouses preferences and comments with these exciting scenes.
This is, in fact, the main reason why Snapchat has been able to avoid much of the associated controversy, although it has also noted that additional and defined steps are needed to prohibit the dissemination of identified misinformation and fact-checking in all ads and limit the size of group chats to further reduce the potential for reinforcement.