Social Media for Keyword SEO Research in 2021

How to Use Social Media for Keyword SEO Research

Joining a Facebook group or other popular social media site is not enough to reach a specific audience for your products or services. You need to dig deeper into your posts, and that means optimizing the search engine, which on a very basic level is an elegant way to use terms, phrases, hashtags, and words that suggest your specific brand and match potential buyers. . search when I’m online, does it make sense?

According to EWR Digital Enterprise SEO, “For many beginners and even relatively experienced beginners, the gray area between posting on social media and using search engine optimization can be confusing. If you want to build a brand. Twitter and Instagram), you have to ask, what can you do to increase your search on social media and the placements of your brand and products shown to potential new buyers “to be optimized?”

In the past, when people wanted a solution to a problem, they often used Google to find the answer. At the same time, they used social media more as a platform to post random photos of their latest meal or holiday destination. Facebook or Instagram, for example, were not necessarily considered as a tool for search engine optimization.

But that has all changed as professional SEO consultants and digital marketing agencies work with everyone, from publishers to fashion retailers to help them leverage social media sites for their SEO research and branding potential. There are also many social media tools to simplify your strategy. That said, here are some effective ways to use social media for SEO keyword research.

Facebook ads

If you are willing to spend money, you can use Facebook ads, which help you reach your specific audience on social media (Amazon authors who want to market their books do the same with Amazon ads). Targeting on Facebook ads can be as specific as you want. For example, you can optimize your advertising campaign to include the age, interests, gender of your audience, where they live in the world, their language, their enjoyment of entertainment (books, movies, music, etc.), and even their relationship status. . . .

This means that your Facebook ads (and ads from Amazon, Instagram, and YouTube) can not only identify your existing audience, but also your potential audience. Your ad should appeal to the potential buyer in a way that makes their life easier and/or better.

Maybe someone on Facebook got bored and watched all their favorite shows on Netflix. They may not realize it yet, but what they are looking for is a new and different experience to spend time with. But then they see a Facebook ad for a new book. The announcement message solves the user’s problem. They click on the ad and say, “Instead of looking for a new Netflix series this weekend, I’m going to read a fantastic thriller from a new writer.”

A warning. Advertising on Facebook or other social media can be expensive. There are trial and error periods where your bank balance drops every time a prospect clicks on your ad (you only pay for the print, do not watch). You only earn money if they click on your ad and then buy it, which can cost time and money. You may also need to fully customize your ads before it becomes profitable.

Twitter trends

Twitter is considered a new source by many of its users. However, if you look closely at conversations directly related to news topics, you can jump to specific details that interest your audience. You can also cut and paste the exact language in your messages and/or speak the message twice. What you want to do is connect with your audience.

You should also learn how to use effective hashtags to further optimize your Twitter presence. Recently, Tesla’s famed Elon Musk and Space X used a single hashtag, #Bitcoin, which not only drove Twitter’s cryptocurrency audience crazy; Ironically, Musk’s use of a Twitter hashtag has become one of the top ten trends that created not only the Musk brand but the cryptocurrency brand as well. In other words, the news didn’t create the Twitter hashtag, but the Twitter hashtag created the news.

Instagram hat tag

Instagram has become a great place to promote your brand through SEO keywords as it not only uses beautiful photos and interesting videos to get your message across but also uses hashtags for your keywords. In one word (or three), Instagram is considered your “hashtag search engine.” You can follow hashtags that you find of particular interest, or create hashtags that target your brand or your specific needs.

For example, if you’re looking for an SEO marketing expert who specializes in fitness products, you could post a photo of someone exercising and use it as one of your hashtags, SEOmarketingcrossfit, or something similar. To promote a series of training videos you’ve created on YouTube, you can post a snippet of a training video with the hashtag #strengthtraining or insta strength training. This way, the hashtag becomes your optimized keyword.

Use of cross channels

Social media channels are ideal for creating ads and placements that strengthen your brand. But where does it fit on your official website? Or even your GoogleAd campaigns? You can rely on SEO tools and keyword research software to drive more traffic to your website and ads, but you need to go one step further if you want to convert an optimal no. of potential buyers.

An effective way is to use the same language that includes visitors in positive reviews, as well as in your social media posts when writing specifically about your experience with the relevant brand. When applied to main pages, blog posts and ads on the site, this “multi-channel use” of targeted keywords appearing on Facebook, Twitter, and Instagram can lead to a cross-pollination of views, clicks, and purchases. Most importantly, it will increase your loyal audience.

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