Social Media Is Boring Your Board in 2021?

Why Social Media Is Boring Your Board (And What To Do About It):

CMO and founder of Bango. The struggle is to establish a strong link between the marketing of the dollar spent and the revenue generated by the companies.

There was a time when marketing was not measurable enough. It seems like a distant memory now, but it was a problem for every marketer: refusing advice and trying to justify executive budgets for the CEO.

“How much did you spend on newspaper ads?!”

If we can measure all the signs of life today, it would seem that we have gone too far in the opposite direction.

As a marketer, I have more stats than I can count. I have likes, clicks, conversions, shares, retweets, engagement rates, compliments, pins, messages, and everything in between.

Most come from social media platforms that provide hundreds of annoying (though useless) stats rarely associated with completion. Rather than just a few stats, today’s challenge is to decide which stats are worth tracking and which (if any) are worth being placed on the leaderboard.

CEOs usually don’t care about preferences, stocks, or engagement rates.

Marketers are often tempted to offer everything. After we’ve worked out so many easily accessible metrics, we fill our quarterly reports and presentations with metrics hoping to impress with the total volume we’re measuring. I have found that all these insignificant numbers are confusing our boards and that our CEOs have fallen asleep.

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The truth is, your advice probably doesn’t care about likes, shares, retweets, or anything else. As a board member who also deals with digital marketing, I can safely say that I don’t even care.

Anyway, don’t take my word for it. Look at the survey. My company, which offers a targeted buying solution, surveyed 200 CEOs in the US and UK in 2021 and found that 65% are not interested in listening and 76% said they are not interested in listening. Retweets and 66% said they weren’t interested. an impression.

Worse, all these mundane statistics cast doubt on the value of good marketing.

60% of respondents think the value of social marketing is exaggerated, while 59% is not a good way to generate sales. Sixty-two percent also believe their marketing budget is wasted on tactics that are not tied to business results.

And the sad thing is, they might not be wrong.

Social media doesn’t always work the way it should.

The truth is, many social media campaigns don’t work as well as they should. While social media campaigns can help build a reputation and increase brand awareness, not everything marketers spend their time on social media pays for paying customers.

Adparlor recently found that companies waste (or spend inefficiently) up to 80% of their social media budget. This is a serious concern for the US marketing industry, which is expected to spend more than $40 billion (paywalls) on social media by 2021.

Unfortunately, as long as marketers have superficially impressive stats to hide behind, these problems aren’t always solved right away. But maybe we can end this era.

As CEOs and the board grow tired of hearing about pressure, action, and engagement, marketers will come under pressure to provide metrics that tie their social activities to the center. Marketers looking to keep up with this trend would do well to start with useless stats now and focus on the things that really matter.

But how do we do it? I believe there are three things any digital marketer can do to end their social campaigns:

1.Spend at least 50% of your time concentrating.

When done right, social media can deliver meaningful business results; this can lead to conversions and even direct sales. But this is only possible if you target your ads correctly. Like many other areas of marketing, social media professionals spend a lot of time on it — creativity, implementation, and activation — and very little time on an effective targeting strategy. They are so busy chasing the chickens that they forgot to fix the fence.

Take the time to achieve your goal and purpose before doing anything else. I believe this is the most important part of any social marketing campaign. Without it, the best creations in the world probably wouldn’t work properly.

2. Focus on buying behavior, not interest.

Targeted buying is one of the best-kept secrets for effective marketing on platforms like Facebook. Rather than selecting a campaign audience from the standard menu of preferences, interests, and demographics, the buying behavior option allows marketers to target things previously purchased by users.

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