The new report looks at trends in social media use over the past decade and where it’s headed now

If you want to understand the latest updates to the social media platform and maximize your social media marketing efforts, it’s worth taking a closer look at consumer trends and considering how people want to use social apps over time, in different ways. ways to get in touch.

Understanding these trends can help you get a clearer picture of what people want to see in your brand — which is where App Annie’s latest report from App Annie’s app analytics platform comes from.

App Annie’s “Evolution of Social Apps” report examines how social media usage trends have evolved over the past decade, focusing on the rise of live streaming, the growing focus on social commerce, the growth of TikTok and Snapchat, and so forth. The report is essential reading for those looking to make big changes and stay ahead of the latest platform updates. You can download the full report here, but in this post, we take a look at some of the keynotes.

Perhaps the biggest highlight of the report is the increase in consumer spending on social programs, with cumulative spending of $3.2 billion in the first half of 2021, up 50% year-over-year. As you can see from this chart, the increased adoption of social media apps in Asian markets, especially app spending in India, has reached new heights with App Annie forecasting an annual app spend of $6.78 billion this year.

It is expected to continue to grow at an annual rate of about 29%, and App Annie’s projects will increase spending on social programs to $78 billion by 2025. Inflow trading, that’s all. The data points to a significant opportunity for platforms that can increase user engagement indirect spend and buying behavior, facilitating new revenue potential for platforms and new branding opportunities.

So if you really want to assess where this is headed in the social media landscape and what platforms they’ll be targeting in the future, it might be worth looking at the adoption trends in Asia or thinking about what’s coming soon. in China. own web bubble.

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