We are entering the coldest months of the year in the United States, with 2021 in its final phase.
And while COVID-19 is still wreaking havoc in many regions and lingering in many people’s minds, it’s clear that some optimism is returning, at least based on tweets, with the latest analysis of Twitter conversation trends emerging. more and more about coming back to school, back to office work, and bringing the NFL back to the 2021-22 season.
One of the main trends to report:
• Overall, Tweet sentiment reflects a more positive tone compared to the same period last year
• There was a +76% increase in the ‘joy’ feeling in tweets
• Twitter reports a +80% increase in tweets related to ‘soccer anticipation’, while football conversation topics are also increasing
It’s good to see the positivity in the tweet increasing. And while, as mentioned, we still have a way to overcome the pandemic, there are clear indications that this year’s vacation could be an important milestone that could play an important role in your approach to digital marketing.