ThinkAdvisor Introduces New Reader Experience With Design And Advertising Innovations

ThinkAdvisor, a leading online media brand serving the financial advisory community, has introduced a new website design, improved editorial strategy, and advertising innovations that will enhance the reader experience and encourage audience and partner engagement.

ThinkAdvisor innovations include:

• a new sleek design, a new color palette, and vibrant graphics that offer maximum impact and visibility, along with a new content window that enables better navigation of information.

• an attractive editorial calendar that analyzes the main topics of the day, with topics at the beginning of each story.

• A new advertising approach that better integrates ads with content, enhances the reading experience, and makes affiliate messages more visible.

“Together, these design, editorial, and advertising innovations significantly enhance the reading experience and better results for our partners,” said Adam Dunn, CFO of ALM. Dunn said many of the editorial innovations were introduced in the last quarter and have already led to a significant increase in reader engagement and website traffic.

“This is where advanced web design and advertising product development takes place and we are delighted to lead the financial advisory industry with these initiatives,” Dunn said.

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