Google Ads (formerly known as Google AdWords) is an effective marketing tool for small and medium businesses looking for growth and brand awareness.
Google Ads is Google’s pay-per-click (PPC) or cost-per-click (CPC) and cost-per-thousand-impressions (CPM), as well as banners, text ads, and rich media.
If you use Google Ads, your ads may appear on one or both of Google’s advertising networks – the Google search network (which consists of the ads that appear in Google search results, including Google Search / Shopping / Maps and Search by different partners) ) and the Google Display Network. (including all sites that link to Google and other sites like Gmail and YouTube)
Social media can work with Google Ads in several ways, and the benefits of using the Google search network in the form of paid or PPC search results and social media ads are enormous. Both channels are equally broad and can be used in a hybrid and complementary way to increase awareness of MSMEs, website traffic, sales, and revenue.
Information is essential
The information gathered through the channels helps to determine what type of content resonates. According to Neil Patel, Twitter is a great way to find out which headlines are best and whether the copy can be used on LinkedIn. Data from both channels can be used to optimize and refine campaigns optimally.
Understanding the success of your competitors is critical. This could be due to the attractive text in your ads, or it could be a clear goal or better keyword management for your PPC success. Any insights that can be gained from the competition are enough indicators to guide your campaign strategy.
Evaluate your return on your investment
Once you start tracking the performance of the different channels, you will understand how effective it is. A platform with good performance needs to be used more and those with lower performance need to be adapted. For example, if you run a small shoe factory, you will see that Facebook ads perform better than the proposed campaign. After checking all channels, you can determine the best performance.
Input versus results
If you realize that 5% of the contributions contribute 90% to the conclusion, you know where to focus your resources and efforts. For best results, see what text works, how your posts perform, how your social media fans grow, and how your mind develops more engagement. Open cases can be identified and adjusted accordingly.
Periodic and repeated tests
Budget optimization is a continuous activity in which all channels are tested continuously. Like Facebook, performance can be measured by Facebook’s understanding of dominant psychological data, interest groups, and performance areas.
Use PPC advertising as a growth engine on social channels
Social media channels need a limited number of followers to run their campaigns successfully. Submit sponsored PPC links to social media pages and ask potential customers to follow you on Facebook, Instagram, or Twitter. Second, trends need to be included as part of the matrix to attract attention. Another effective way to use PPC is to increase social supply. Find out what people are looking for and use the.
Interested parties may change to act during the daily review of the conversion rights. If you get a 2% or 3% conversion, is it good enough or do you have to challenge it? The most important thing to note is the content, as quality content can solve many problems.
Use of PPC and social media ads for remarketing
How do we use remarketing to combine PPC and social media? One way is to show PPC ads to previous users and send them to social channels. The other way is to send PPC ads to people whose email IDs are known through email marketing activities. You can also use remarketing data to bring people back to you as if they left the store but visited your social media accounts.