The in-game advertising platform, Anzu, partnered with InMobi for programmatic advertising.
the partnership will allow InMobi advertisers to access Anzu’s mobile game inventory and purchase programmatic images and video ads.
The ad specialist’s inventory also includes exclusive titles across a variety of genres, including sports and activities.
“We live in a first mobile world and media usage is evolving rapidly,” said InMobi GM of Kunal Nagpal’s publishing and exchange platforms.
“InMobi technology and an unprecedented mobile application experience, coupled with Anzu’s advanced advertising platform, will enable them to access a diverse and highly engaging mobile game audience in an increasingly relevant medium.
Best Series With the new partnership, brand ads can reach a large audience of mobile games with targeted ads.
In addition, the ads are non-intrusive, which means that the player’s experience is not harmed. “The importance of cell phones to the gambling industry cannot be overstated,” said Itamar Bendy, CEO, and co-founder of Anzu.