Brands get feedback on audio ads quickly with Pandora’s Test & Tune

Digital audio is on the rise, and veteran advertisers are turning media development toward personalized ad experiences and creative release mechanisms. And with that, brands also want to understand the effectiveness and performance of their ads. While the audio stream allows us to collect ad campaign data, including demographics and device combinations, the informational information reaches the campaign. With a reduced investment in streaming audio, marketers want to know as soon as possible if audio is getting creative for listeners as soon as possible.

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