Carbon Labels, Digital Passports And Traceability Tags – Clothing Labels’ New Normal:
Gone are the days of simplified clothing brands that shared only wash temperatures, dry cleaning instructions, or details of a garment’s country of origin.
Apparel brands are quickly becoming an obvious part of the digital branding experience and a new way for the fashion industry to share its sustainability story, connecting the shopper to the item’s origins.
From new fingerprint labels to digital passports and traceability labels, these new technology-based customer touchpoints have evolved to guide everyday purchasing decisions based on environmental and social considerations. But do we have enough knowledge about carbon and are we ready to separate the good from the green?
Carbon labels for clothing, accessories, and shoes
People lag far behind the food industry when it comes to an effective labeling system to inform citizens about the environmental footprint and social impact of their cabinets.
Whether it’s Quorn, Oatly, or Tenzing, carbon labels for food and beverage brands, available from vendors like CarbonCloud, are on supermarket shelves. So why can’t we do the same with clothes, accessories, and shoes?
Those who hid under a rock in May missed the sensational collaboration and the release of Allbirds X Adidas Futurecraft. Running shoes with footprint. With a registered carbon footprint of 2.94 kg CO2 equivalent (CO2e) per pair, compared to the industry average of 13.6 kg CO2, it’s no wonder these leading sportswear brands are growing significantly. . Have. This is one.
Digital passports encourage transparency and circularity
Carbon is not the only sustainability indicator in a product’s value chain. Customers are also asking for more information about ethics, and technological innovations are most important.
The latest fashion industry collaboration between EON, a cloud product platform, and apparel and materials science company Pangia, is a major shift in what is now expected of brands.
The QR code and its digital twin, presented in the cloud, a replica of objects in the physical world, share real-time data about the material content of the product, as well as details about the painting, manufacturing, and distribution facilities.
The sustainability benefits of digital identification can help reduce the seismic challenges of fashion waste, improve apparel supply chains and improve operational efficiency. EON CEO and Founder Natasha Frank say: “Connected apparel defines the customer relationship from transaction to transformation.
These digital passports can be updated in real-time as a garment’s carbon and water footprint reports are developed. This can increase the wearer’s understanding of the impact of a dress. “We can collect information for resale and recycling as we continue our circular journey,” adds Srivastava from PANGAEA.
Traceability labels for materials with negative natural carbon
EON’s goal of bringing transparency and accountability into a product’s lifecycle is a concept that is highly compatible with regenerative fashion brand Sheep Inc.
Understanding whether a brand is doing well or badly may not be an investigative mission. It should be immediately visible when you buy a dress. Says Edzard van der Wyck, CEO, and co-founder of Sheep Inc.
The brand is often praised for its distinctive design, a bio-based NFC label that gives each user a unique identifier to track their supply chain history.
Sheep Inc. took advantage of the seal to communicate carbon footprints at every stage of the supply chain for the most exciting launch, an industry first, in the form of a natural carbon thread. The total emissions from each piece of the network, including carbon sequestration from agriculture, is equal to -6.84 kg CO2e, not the CO2 adjusting to the terminal value. This was possible thanks to the supply chain strategy, where wool is extracted from revitalized farms in New Zealand, which sequesters more carbon than it releases, and through the use of 100% solar energy and with the business systems. CO2-neutral logistics. Lukas.
Carbon literacy and separation of the good from the green
How can ordinary people decipher and interpret the data on carbon labels? As buyers, we are becoming more and more curious and 52% of millennials agree to always research basic information before making a purchase.
Increased carbon literacy and the ability to detect green dots are essential if we are to reduce the chances of this wealth of environmental and social information being misinterpreted. Phil Korbel is a co-founder and supporter of the Carbon Literacy Project, an organization dedicated to sharing knowledge in key areas such as climate change and carbon footprint. “Working on carbon brands without investing resources to educate customers about the importance of climate action is like starting a new line without marketing,” Korbel says. He finds it necessary to combine the distribution of carbon labels with a better level of climate education that links the purchase of low-carbon clothing with being able to guarantee a safer commercial space for future generations.