Colling Media, a Phoenix-based advertising and marketing company, uses the recently launched Google Attribution Beta program to help customers gain credit for digital ad conversion, as consumers use different marketing tactics and channels.
The assignment is an attempt to adhere to various advertising and marketing tactics. It can be difficult to solve this problem. For example, a consumer sees an ad on a website, fills out a form on Facebook, listens to a radio ad, sees a digital billboard, and then buys a product or service. Which ad should be most appreciated to encourage consumer action? There are several ways to assign and determine to price, and Google’s new Attribution Beta is another attempt to help decide which tactic or tactic is most responsible for converting consumers.
“Every brand marketer wants to know which advertising and channel strategy works best,” said Brian Colling, CEO of Colling Media. “That’s why awarding is so important. Knowing which ads perform best and why it helps refine ad campaigns and allocate resources effectively.”
Daniel Chen, Colling Media Marketing and Analysis Manager: “Audiences can be evaluated and tested, they can be complex and technical. A combination of ads on the platform encourages consumers to take action and monitor consumer behavior. This is a challenge. Google beta mapping is a welcome addition to the tools and methods we use for optimal attribution, both rule-based and database. Even with Google’s new review tool, additional tactics are needed to get a complete picture of consumer behavior, including the entire shopping journey and organic / paid impressions for online/offline sales. “
Colling Media, based in Phoenix, AZ, is a national digital marketing and advertising agency specializing in branding and advertising strategy, digital and traditional advertising, media buying, paid search, lead generation, content marketing, and SEO.