Cruise announcements are involved in a coronavirus news cycle

CNN’s “Erin Burnett OutFront” program, like many other media outlets, spent a lot of time on Friday in the outbreak of the coronavirus and thousands of isolated people on the Grand Princess cruise ship, near California. During the commercial break, one point came to mind: a cheerful advertisement from rival Norwegian Cruise Line. This was one of the many embarrassing announcements because companies wanted to reach dubious customers and protect their brands from collateral damage due to the growing coronavirus epidemic. Norwegian, which declined to comment, paid nearly $ 10 million for digital ads on Facebook, Wayfair, Expedia, and other sites this year, up from $ 2.4 million in the same period last year. According to Pathmatics’ advertising analytics platform, competitors such as Carnival Cruise Line, Disney Cruise Line, Royal Caribbean Cruises, and Viking Cruises have also increased their advertising spending.

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