Digital or TV? The false division in advertising

Contrary to popular belief, you don’t have to choose between digital or TV. Contributor Kevin O’Reilly explains how the two are closely linked and why it is time for advertisers to take a multichannel approach.

Digital television (DTV) is the transmission of audiovisual television signals using digital coding, unlike previous analog television technology that used analog. Modern digital television is broadcast in high definition (HDTV) with a higher resolution than analog television.

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