For advertisers, making a pitch is no hit during this pandemic

It’s a brave new world amid the COVID-19 pandemic, and advertisers are learning that what seemed like a bad winner forever can now be terrifying. The Pennsylvania chocolate giant quickly deactivated its “Heartwarming the World” ad. That handsome 94-year-old man handing out candy canes looks like a coronavirus threat to him and the community. “Unfortunately, we have decided to temporarily replace two of our human interaction ads, including hugs and handshakes, because of the current sensitivity to the COVID-19 virus,” Jers Baskin, marketing director at Hershey Co., said in AdAge magazine.

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