Ford technology to display ads on car information systems

Ford is now patenting a technology that can process:

these ads in transit and send them directly to the car’s information system. The company wants to use the current standard cameras on many cars to recognize billboards. The device will also go so far as to provide links to brands advertised on billboards, as well as product exchange contact details. Ford might argue that this solves the problem of billboard accessibility. It is true that most billboards display ads for products that do not contain specific information about where to buy these products or how much they cost. Ford’s latest information interface will solve this mystery. Ford may also partner with advertising agencies or billboard companies to ensure that infotainment ads are displayed in front of the billboard. So if you drive and see a McDonald’s in front of you, your system may display an advertisement for a delicious McDonald’s burger.

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