ITV has announced that Rhys McLachlan will become the new Director of Advanced Ads. McLachlan previously led the global television strategy for Amobee, the global digital advertising technology company with which ITV signed an exclusive licensing agreement in the UK and Ireland last year. Since the announcement of the contract with Amobee, ITV has been working closely with Amobee to design, develop and integrate the technology that will drive ITV’s new programmatic TV platform, Planet V. Reporting to Kelly Williams, Director of Commercial Affairs, McLachlan will play a role. to roll. to roll. to roll. role in development. Global ITV digital business strategy, together with key business, technology, data, ITV hub, and ITV platform staff He will be responsible for providing advanced ITV advertising tools, primarily for the development of Planet V, as well as for partnerships with the main digital and transmission platforms.