LinkedIn data shows marketers demand in this covid-19 situation

Exclusive LinkedIn data shows marketers are in demand – especially in the digital realm

In the coming years, more and more companies will adopt this practice because digitization is profitable and productive. Marketers should make better use of this opportunity as it resonates with the current generation, which currently makes up the majority of consumers.

Here are some digital marketing trends that all marketers should pay attention to:

Live streaming and micro-video are the future:

Video is the future and 2021 will be no different. Given the recent events, it is expected to grow faster than expected. A recent survey shows that live video has increased by 99% in 2020.

Keeping in mind the rules of social distancing, more and more people are turning to video to stay connected, and video conferencing has become the new norm.

As the general population became more familiar with videos, other video streaming platforms such as Instagram, Facebook, YouTube, and even LinkedIn became part of the norm with their live streaming capabilities.

That’s why it’s very important for marketers to see it as a marketing opportunity to increase their reach. Invest in micro-videos too, because that’s where the appeal lies.

User-generated content draws attention:

Today’s consumers want to make sure they don’t make the wrong decision, and that’s where user-generated content comes in. User-generated content is the best word of mouth for brands in the social media age. More and more companies are turning to social media to promote their products online, but not in the conventional advertising format.

User-generated content includes videos, images, and analytics that display trademarks on your pages. This strategy is genuine, sincere, and extremely reliable for the consumer. It also confirms the idea that people trust others when they make new purchases.

People are more likely to buy products if someone else is promoting them and marketers can use them to their advantage.

Brand activism gets support:

The world has gone through a wave of environmental, social, and political activism in recent years, demanding brands to act responsibly and responsibly.

80% of consumers believe that businesses should help improve and support the environment towards sustainability and goals such as equity and mental health.

Consumers are only willing to associate with brands or companies that share their values. Otherwise, marketers could lose an entire generation of consumers.

Speech and visual search take center stage:

The invention of voice assistants like Alexa, Siri, and Cortana paved the way for a wider range of voice searches. Today, most homes have a smart speaker and use it for quick search.

Conversational marketing will change the way brands treat their consumers. Chatbots help create a personalized experience for consumers.

Tools like Google Lens also allow consumers to search for images

Therefore, it has become critical for marketers to design their websites to support voice and visual searches and to focus more on image text and image maps.

Commercial content is becoming more important:

Today’s consumers want to know that something is being sold to them. They believe in subtle marketing through branded content. According to research, branded content is about 20 times more attractive than display ads and can attract more consumers. Branded content does not enforce consumer advertising; it adds entertainment, experience, and value to marketing strategies.

Content marketing can build trust and connect with your audience.

In short, social media is becoming the most important sales channel and not just product discovery. Marketers need to develop digital media strategies and enable consumers to buy products without leaving the social media pages. The future of work is dispersed – and flexible

Since the onset of the pandemic, listings for remote marketing jobs have increased fivefold. Whereas just 2% of marketing roles were remote on March 1 2020, today nearly one in 10 are. In the past six months alone, LinkedIn has seen a 177% increase in the number of remote job postings for marketing roles. The study’s findings suggest that even as we emerge from the pandemic, remote work is not likely to subside. Marketing roles across the board are shifting to more remote and flexible working arrangements.

The top-growing remote-jobs, in order of growth rate from highest to lowest, include digital marketing specialists, copywriters, digital marketing managers, search engine optimization specialists, content writers, and social media managers. Other rapidly-growing positions include marketing managers and media buyers.

Not only are employers leaning into remote and flexible work solutions, they are also increasingly investing in mixed and flexible approaches to staffing. The new study reveals that, in the past six months, the share of listings for internships in the marketing sector has grown by nearly 25% and the share of listings for contractor positions has grown by 15%. Plus, listings for full-time positions have increased more than 20%.

The markets with the highest demand for marketing talent today include the New York City metro area, the San Francisco Bay area, the Los Angeles metro area, greater Chicago, greater Boston, the Washington, DC/Baltimore area, greater Seattle and the Dallas-Fort Worth metro area.

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