LinkedIn acquired the Jumprope educational video app as part of its expanded video focus and coupled it with the development of its new creative tools on the platform.
Describing itself as “the best place for anyone to create and run a tutorial across all social platforms,” Jumprope allows users to create step-by-step tutorials using video assets and still images, with predefined formats and overlays that help communication of each element.
“We all learn new things, pursue passions, and develop hacks we want to share. Until now, it was very difficult to convey this knowledge in a fascinating and useful way. It’s easy and fun to find out how the word was made.”
In a LinkedIn post,
Jumprope CEO Jake Poses announced that the Jumprope team will now work exclusively on its tools, to build their own creative products:
“We started Jumprope to allow everyone to share their knowledge and passion in an immersive video format.”
Like all social platforms, LinkedIn wants to keep its most popular creators to maximize user engagement, adding new creative tools designed to encourage placement and ultimately facilitate monetization through ads and sponsored content.
Earlier this year, LinkedIn released a new community leader message focused on supporting LinkedIn creators worldwide, who are part of its team designed to create new opportunities and incentives to post updates for creators. In March, LinkedIn also added a new “Creator Mode” to profiles to give users more ways to show their presence.
Jumprope will enhance this capability by providing another way for LinkedIn creators to share helpful, professional step-by-step tutorials that can be shared with specific in-app communities to improve personal branding and presence and ultimately engage with sponsored content and promotions.
It seems likely that the Jumprope format will also be linked to LinkedIn Stories, with the full-screen format being consistent with presenting the stories step-by-step. That probably means LinkedIn is adding a new way to keep your stories on your profile, with a new Instagram-style section where you can save specific stories to better showcase your presentation skills and industry experience.
And as noted, this could also be related to the growth of LinkedIn Learning, where these procedures can be linked to relevant learning courses to delve into specific topics.
With content being shared 50% a year on LinkedIn, he wants to keep growing and to do that, he needs to keep his best voice so that users can come back and check the latest posts. New tools and processes help you innovate your creative options while providing greater capacity for brand partnerships, enabling new ways to monetize the creator to keep updates flowing.
The separate Jumprope app will also be discontinued on August 20th, with the app’s website and platform ending as of that date.