Marketing: Does Your eCommerce Business Needs Digital Marketing in 2021

As a leader in e-commerce, you may be looking for specific marketing talent, but with a sea of freelance talent to choose from – how do you find the talent you need? Your website may have a high failure rate, but you may not know why you need someone with experience in your industry.

What is a marketing consultant?

An effective marketing consultant needs to be familiar with your industry and products because you can not expect them to know your niche and learn more about your business. They must also be data-driven; be able to analyze data and translate it into practical insights.

Marketing tools and tactics are constantly changing, so we recommend that you keep abreast of the latest trends and strategies. From a personality point of view, a marketing consultant should be able to relate to the weaknesses of his audience. They must also be able to create engaging corporate messages that resonate with their audience.

Other things a marketing consultant can do:

• Evaluate your existing marketing strategy and identify opportunities for growth.

• Acts as an outsourced marketing department.

Provide advice and make changes regarding SEO optimization, social media presence, email marketing, and website performance.

• Get more ROI from your campaigns and marketing budget.

• Implement automated tracking systems, analytics integrations, email marketing campaigns, etc.

Why hire a marketing consultant?

• Draw up a solid marketing strategy: a marketing consultant will help you create a solid marketing strategy that targets your ideal audience, understands your unique strength (USP), and sets you apart from the competition. An effective marketing consultant makes sure that it takes enough time to FIRST develop a solid marketing strategy and then apply the tactics to execute the strategy.

• Lead your marketing in the right direction: it not only helps to improve what is already working, but also to identify gaps in your marketing. They are familiar with most marketing challenges and know how to overcome them. An experienced consultant knows the latest marketing tools and knows how to save time and really help you increase your workflow. Many companies rely on their experience to guide them in the right direction.

• Allows you to focus on other parts of your business, such as e-commerce businesses, that wear more than one hat. You may need to oversee sales, human resources, marketing, and payroll. With this long list of responsibilities, it can be difficult to get the attention that marketers deserve. Hiring one or more marketing professionals with experience in different specialties ensures an effective marketing team. If you have the right experts, you need to make sure that your marketing is in good hands.

What to look for with marketing consultants

To identify the correct type of consultant, it is helpful to fill out a requirements checklist.

Ideally, a marketing consultant with experience in your niche who understands your target audience and has also worked with small businesses. Consultants who have only worked in a corporate setting may not be familiar with the different organizational structures and resources of small businesses.

More importantly, you are looking for a marketing consultant who understands your business and can empathize with the pain points of your target audience.

When it comes to consultants, there is certainly not a structure for everyone. You need to be clear about what your business needs to find someone suitable. For example, a marketer with strategic skills would be ideal for creating a business growth strategy.

More remote work during COVID-19

In the United States alone, 35% of people work as a freelancer. This shows that more and more people prefer to work remotely rather than go to the office in the morning. The count was in full swing during COVID-19.

During the pandemic, employees were unable to go to the office due to the arrest. The rapid growth of advanced technology allows people to work anywhere and connect with their colleagues remotely and around the world.

Before the pandemic, only 17 percent of Americans worked from home five or more days a week, a percentage that rose to 44 percent during the pandemic. Teleworking is beneficial for companies and their employees. A two-year job search among more than 800,000 Fortune 500 employees found increased productivity after employees started working from home.

Where can you find a marketing consultant that fits your brand?

With around 57 million freelancers, the question is: how do you distinguish them from the average?

While there are many platforms like Fiverr, Upwork, TaskRabbit, and PeoplePerHour that identify freelancers based on downloads, you can still tell talented people that they don’t have the skills and experience.

You also need freelancers who can run successful marketing campaigns, understand your brand, your message, and your target audience. Where can you find these freelancers and where can you hire them without noticing the headache of time and find the right specialist for your needs?

This is where Deep Job platforms come in handy and pull candidate data from past marketing campaigns, website traffic, digital ads, and conversions so you can find the ideal marketing consultant to meet your needs.

These platforms also manage the entire recruitment process from selecting candidates to commissioning, making it easy to recruit the best candidates. It allows e-commerce leaders to focus on developing a brand strategy and optimizing performance on digital channels such as Google, Facebook, Twitter, and LinkedIn.

Result

Hiring the best-experienced marketing consultants will help you design and execute a comprehensive marketing plan that will grow your eCommerce business. Using Deep Job platforms, you can identify the best talent to meet your specific needs and analyze past results in campaigns, digital and social ads, and content marketing campaigns.

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