Marketing in India: What Happens Before Digital Advertising Starts

India’s digital advertising ecosystem can thrive, but there are some major hurdles to its full development. EMarketer’s Rahul Chadha talks to Mahesh Angadi, consultant and consultant at Prohaska Consulting, a platform-based service that focuses on programmatic advertising and marketing technology, about the bad user experience brands bring and why it’s inconvenient when it comes to video growth on the market.

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