With the launch of Compulse 360 digital media software, Compulse offers dedicated technology, expert services, and transparent pricing that enable clients to run local campaigns on a large scale.
Driven by the need for better technology to drive digital campaigns across the channel, Compulse is pleased to announce its evolution into a managed services and marketing technology company with the sole objective of making digital advertising effective, accessible, and profitable for the company media and local agencies.
The company’s flagship marketing technology solution, Compulse 360, a complete software-as-a-service (SaaS) platform for planning, executing, and analyzing digital media, combines planning, compliance, and data into a single digital platform, addressing the need for multiple streamlined systems and workflows, allowing customers to run multiple campaigns without adding staff, overhead or complexity. Compulse 360 offers over 100 integrations with other leading Martech vendors, making it a flexible and comprehensive platform that can seamlessly integrate into any environment or completely replace existing technology stacks.
In addition to simplifying technology tasks from scheduling to delivery and reporting
Compulse 360 also makes it easier for media companies and local agencies to leverage the significantly greater reach, engagement, and return on investment of no-charge omnichannel campaigns advertising and the erosion of profits that has become famous among many agencies and companies that carry out such campaigns.
The platform is the result of more than 2 years of development by Compulse, a powerful brand created by the merger of Compulse Integrated Marketing, a full-service marketing agency; DataSphere Technologies, an ad tech software company; and ZypTV, a leading local platform for local media buyers. By consolidating the assets of these three organizations into a powerful, unified offering, the company is well-positioned to change the way digital media is bought and sold so that local media agencies and companies can make the most of it multimedia complex channel marketing campaigns. In addition, Compulse brings decades of experience in marketing strategy and execution through best-in-class managed management services.
“The Compulse 360 is the result of our long-term plan to build a single omnichannel platform for businesses and media agencies. The time is right and the resources are there to finally make omnichannel marketing a reality,” said Martin Kristiseter, chief director of Compulsion.
Omnichannel campaigns, which use all available digital tactics such as linear, programmatic, social media, and search engine marketing, consistently outperform the best ad campaigns that use only one or two channels. A study by the Aberdeen Strategy and Research Group found that companies that use omnichannel campaigns retain 89% of their customers, compared with 33% of those that don’t.
However, omnichannel campaigns are often expensive and difficult to execute – marketing technology is not built for the job, lack of integration, inefficient workflows that force digital marketers to use multiple platforms, and expensive arbitrage that comes with exorbitant media costs. Compulse 360 enables media agencies and businesses to succeed with significant margin improvements, with Compulse’s economies of scale extending the scope for local businesses and media agencies, giving them access to powerful resources that provide otherwise they would be prohibitively expensive.
“Our job is to make digital media transactions more meaningful, fair, and important,” says Krister. ”
Kristiseter continues: “Local media and agencies have long needed solutions to help them capitalize on increased exposure and revenue from locally distributed omnichannel campaigns. However, there was a huge lack of the right tools, as well as unsustainable costs in terms of inventory and technology. this is not truly omnichannel. We’re not just raising the bar, we’re removing obstacles completely, with the right technology and the right solution to make omnichannel truly usable. ”