martech startup just got £36M to help SMEs with digital marketing

martech startup just got £36M to help SMEs in recent times:

Artur’In, a French provider of digital marketing solutions for local businesses, has raised €42 million (around £36 million) for capital growth company PSG.

With an office in London, PSG works with middleware software and technology-related service providers to help them navigate transformational growth, capitalize on strategic opportunities and build strong teams.

Partnership with PSG

PSG will partner with Artur’In to accelerate the development of Artur’In’s digital solutions and their expansion into new sectors and geographies, both organically and through mergers and acquisitions.

Founded in 2016, Artur’In aims to help local businesses thrive through digital presence and communication. The company has grown from a team of seven co-founders to more than 140 employees in France, the United States, and Ukraine.

Today, the company serves more than 3,000 clients across all industries, including real estate, automotive, insurance, and accounting.

Complete solution for digital marketing

Artur’In offers a complete digital marketing solution for SMEs to increase local visibility and customer acquisition through digital communication channels.

In particular, the platform can automatically create and publish content, including social media posts and newsletters, run online advertising campaigns and manage the widest presence of digital customers across all channels, including Google My Business.

Dany Rammal, CEO and CEO of PSG Europe, said: “In our view, Artur’In Technology provides a one-stop-shop to help SMEs develop their digital marketing function, which is key to the acquisition and believes that” the Covid – 19 pandemic is underlined. 19. the importance of communicating with customers through digital channels, especially for local businesses. ‘

“We believe Artur’In’s product and market quality are well-positioned for future growth and we are delighted to be working with Artur’In’s founding team,” added Romain Railhac, Director of PSG Europe.

 “We are delighted to find the right partners at PSG to support our continued growth,” added Dan Sefarty, CEO of Artur’In. “We believe we’ve created a product that allows local businesses to focus on what they do best: trust their customers that their marketing function is complete.”

“We believe that the Artur’In team is structured to run a fast-growing company and that PSG will be an excellent partner to help us increase organic and external growth,” concludes Alain Caffe, founder of Ventech.

Founded in Lincolnshire, Nottingham, and London, Diode helps businesses, employees and consumers determine the suitability of their electric vehicles, develop a charging plan for charging stations and install charging stations. procedure. The company has now secured its first funding in a Hatch Ventures-led round with Investor Angel and NorthInvest. The diode is therefore valued at 2.1 million pounds.

The latest investment round follows funding from Innovate UK in October 2020. The capital will pave the way for Diode to launch its innovative platform, refine the user experience, deliver its innovative product card and prepare for rapid international growth.

Simon Penson, the partner of Hatch Ventures, said: “We are delighted to support such an ambitious team committed to making the transition to electric vehicles much easier and a more sustainable future for the entire industry in the United States. to create and create the rest of the world.

Jordan Dargue, chief investment officer at NorthInvest, said: “NorthInvest exists to help innovative companies with a presence in the North, such as Diode, continue their journey and reach new heights. The diode has an excellent proposition with ‘”A very reliable vision for you. We can’t wait to see what the future has in store for them.”

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