The New Digital Marketing Trends:
In the coming years, more and more businesses will apply this practice because digitization is profitable and productive. Marketers need to make better use of this opportunity because it resonates with the current generation, who are currently the majority of consumers.
Here are some digital marketing trends that all marketers should pay attention to:
Live streaming and micro-video will be the future:
Video is the future and 2021 will be no different. Given recent events, it is expected to grow faster than expected. A recent study shows that live video has increased by 99% in 2020.
Keeping in mind the rules of social distance, more and more people are turning to video to stay connected, and video conferencing has become the new norm.
As the general population became more familiar with videos, other video streaming platforms such as Instagram, Facebook, YouTube, and even LinkedIn became part of the norm with their live streaming capabilities.
Therefore, it becomes very important for marketers to see it as a marketing opportunity to increase their reach. It is also necessary to invest in micro-videos as this is where the attraction lies.
User-generated content draws attention:
Today’s consumers want to make sure they are not making the wrong decision, and this is where user-generated content comes into play. User-generated content is the best word of mouth for brands in the age of social media. More and more businesses are turning to social media to promote their products online, but not in the conventional advertising format.
User-generated content includes videos, images, and analytics that display trademarks on your pages. This strategy is sincere, sincere, and extremely reliable for the consumer. It also confirms the idea that people trust others when they make new purchases.
People will be more likely to buy products if someone else promotes them and marketers can use them to their advantage.
Branding activism gets support:
The world has experienced a wave of environmental, social, and political activism in recent years, demanding that brands act responsibly and responsibly.
80% of consumers believe that businesses should help improve and support the environment towards sustainability and goals such as equity and mental health.
Consumers are only willing to associate with brands or businesses that share their values. Otherwise, marketers could lose an entire generation of consumers.
Voice and visual search are central:
The invention of voice assistants like Alexa, Siri, and Cortana paved the way for a wider range of voice searches. Today, most homes have a smart speaker and use it to do a quick research.
Conversational marketing will change the way brands treat their consumers. Chatbots help create a personalized experience for consumers.
With tools like Google Lens, consumers can also search for images
Therefore, it has become critical for marketers to design their websites to support voice and visual searches and focus more on image text and image maps.
Commercial content becomes more important:
The consumers of today want to hear that something is being sold to them. They believe in subtle marketing through branded content.
According to the research, branded content is about 20 times more attractive than image ads and can attract more consumers. Branding content does not force consumer advertising, it adds entertainment, experience, and value to marketing strategies.
Content marketing can build trust and connect with audiences.
In short, social media is becoming the most important sales channel and not just product discovery. Marketers need to develop digital media strategies and enable consumers to buy products without leaving social media pages.