Newspapers to lose in online ads as firms use coronavirus ‘blacklist’

When advertisers run digital campaigns, they use blacklisted keywords filled with keywords like ‘attack’ and ‘death’, which automatically prevents ads from showing in potentially problematic stories. The editorial says words related to the pandemic, such as coronavirus and Covid-19, are appearing on blacklists across the industry. This means that publishers of national and regional newspapers are getting a record number of digital readers trying to keep up with the pandemic, but publishers are struggling to generate ad revenue in their own interest. Advertiser blacklist technology is also random, meaning that even positive or harmful things like Joe Wicks’ PE phenomenon on YouTube PE, household activities for those who don’t want to know about the house, or articles covering TV shows, movies and contain books, though. it is recommended to read. . Isolation is also free.

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