Social Media Trends to Consider in Your 2021 Marketing Strategy

The “social” side of social media gained new weight in 2020 as the COVID-19 pandemic restricted people to small groups and away from enclosed places. This means a shift to more online social media activity and a shift in behavior, some expected and some unexpected. If you have a social media account, you can rest assured that the reels are turning to get you to the right audience.

Looking at last year’s trends, I thought about which concepts are worth investing in, with the expectation that the customer would be more involved in a difficult time after the pandemic. I think the following trends apply to 2021.

Social commerce (finally!) Is obsolete

The issue of ROI on social networks has existed since the advent of social networks themselves. Marketers wanted to know what revenue you can use to advertise to a large Twitter audience versus a TikTok audience.

By 2021, the race will reach new heights as marketers use a wider range of social media ads to connect products and services to customers. New shopping methods in posts, stories, and live streams make it easier for customers to respond to the Buy Now message. Domestic behavior that has increased during the COVID-19 pandemic reinforces this environment. According to a Hootsuite survey, 73% of respondents said increasing customer acquisition is the number one social media goal for 2021. Expect managers to plan social strategies for their organizations.

Please refer to the Public Platform Liability Notice

Technology consolidation has occurred over the years, but academics and industry experts are considering whether social media platforms dominate public discourse too much. For example, Facebook is facing a federal antitrust investigation that could lead to the splitting of WhatsApp and Instagram into different companies. It is unlikely that we will see a real solution this year, but prolonged media coverage will cast a shadow on social media platforms in terms of social influences, operational transparency, and how users feel about it. Businesses should follow the social media platforms they use to track their impact on events in real-time, as responses from the platform can influence how customers view their organization’s engagement with the platform.

Social media is unlikely to draw attention (and budget) to marketing

This amounts to postponing a fierce and long-awaited price battle. Every media platform, from podcasts to streaming, offers an advertising service, such as improved Spotify services to attract podcasters. This means that a good choice competes to grab the attention of customers with cash interests and pandemic marketers. Expect social media platforms to do everything they can to show your environment the best ROI for advertising and sales spend.

Traditional brands are improving their social media game (and making money)

In an e-marketer analysis of the top ten e-retailers, supermarket chain Kroger and department store Target are on the list for the first time. The ability to leverage e-commerce is part of that success (as is the change in consumer buying habits for food and household products during the pandemic). This means that the history of delays for traditional retailers – on social media and online retail – is decreasing compared to local digital retailers. This indicates that some of the more established brands and sellers are increasingly used to online strategies and creating effective messages.

More time to engage customer experiences in AR

Immersive experiences delivered through virtual reality (VR) and augmented reality (AR) technologies have made social media platforms such as Snapchat and TikTok more fun. Interestingly, more people have had compelling experiences limited to the circumstances in which they live at home.

As the pandemic redevelopment evolves and people gain the confidence to enter public spaces, brands will find the opportunity to connect virtual experiences with the customer experience. Ultimately, there will be a promise of immersive dynamic content that will add brand value to the brand. This means marketers need to increase the value of AR developer communities through creative media.

Take Snapchat for example. At its December virtual event, LensFest announced a $ 3.5 million fund to invest in Snapchat lens manufacturers and developers. This community uses Snapchat’s Lens Studio tool to explore AR technologies, so Snapchat is looking at these community goals as they are already creating more engagement with Snapchat users.

Protecting the brand image remains a challenge

Brands are entering the political arena at a faster pace in 2020. But some have found that their attack on news theft – constant online chatter – is a risky endeavor.

Brand responsibility will remain high in 2021, while disinformation and public outrage persist. Marketers have two responsibilities for registering efficiency:

1. Understand the social concerns of the customers you are correcting.

2. Plan in advance how and when you can exchange opinions on business so that the image of the brand is not damaged.

Marketers will wonder which social media platform best helps with accountability. The misinformation started when Facebook, YouTube, and Twitter suspended high-level suspensions for violating community guidelines and reconsidered the guidelines. If you are responsible for the social media strategy, consider whether your brand’s ads appear on a specific platform with malicious, deceptive, or challenging content.

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