Social Panga won the integrated digital and creative marketing mandate for Sri Caitanya’s Infinity Learn! As part of its mandate, the agency is responsible for digital marketing, social media, media buying, and the production of Infinity Learn. Ujjwal Singh, CEO of Infinity Learn, said: “I am very excited about our partnership with Social Panga and we look forward to increasing our presence in the industry with innovative work. With Infinity Learn you don’t think about the future (Aage ka kya Socha hai), but you also see success by choosing the right course that will help you prepare for the matches we are trying to achieve with this campaign.”
Himanshu Arora, the co-founder of Social Panga, said: “With our experience in brand expansion and expertise in education and technology, we are confident to build a brand in the industry. We look forward to building strategies to reach the brand and audience on a deeper level and deliver effective solutions through our communications.”
‘With the campaign, we try to show the dilemmas students face when choosing their careers and we try to get in touch with them on a deeper level. We just released the campaign digitally and will be expanding it to all marketing channels in the coming days. We didn’t just want to create a campaign, we really wanted to provide the right solutions for the audience,” he added.