The court ruled that Apple should allow alternative in-app payment options, paving the way for new monetization options

You may not have noticed Apple’s long legal history against Epic Games, given the various technical complications, and the interest is really only tied to big companies that seem to be making the most of their efforts. But there is a critical consideration for social media users in general on this issue that many people may have missed – and the item took a big win today, depending on what Apple decides to do next.

Judge Yvonne Gonzalez ruled today that Apple can no longer prohibit developers from including external links that send users to third-party payment platforms in their apps.

It is for Apple Inc. and its officers, agents, servers, employees, and anyone who works with them (“Apple”) is permanently prohibited and developers are prohibited from (i) including metadata, external links, and other buttons in their applications and buttons phrases that direct consumers to purchase mechanisms, in addition to in-app purchases, and (ii) communication with customers through contact points voluntarily obtained from customers through account registration obtained in the application. “

In short, iOS apps will allow users, in addition to the Apple App Store transaction process, to send users to alternative payment platforms, which also means that companies will no longer have to pay the fees that are regularly criticized by Apple applications.

Which could be important for the overall creator economy and for leveraging social media to provide users with more ways to monetize their efforts on the platform.

This is an overview of Spaces payment flow with Twitter cards on iOS devices:

  • Room Ticket Price = $5
  • 70c goes to Twitter (until your first earnings totaling $50,000)
  • $1.50 goes to Apple (based on 30% off iOS purchases)
  • $2.80 goes to the breeder

Even if you’re the host and do all the work, Apple’s current App Store processes consume a large portion of your earnings – and that has to do not just with Ticket Spaces, but with Super Follows, newsletter subscriptions. , on Facebook Live Events, anything that happens in your apps that you want new users to pay for.

There may be a way to avoid this, which would allow social program creators to generate much more revenue and make this new source of income for creators even more effective in creating opportunities and thus maximizing the use of more programs and resources.

Which, in turn, will also have a big impact on Apple’s revenue.

According to a recent report by Sensor Tower, the App Store generated revenue of $41.5 billion in the first half of 2021, an increase of 22.1% year-over-year. According to the documents filed in the Apple vs. Epic, gaming apps account for about 70% of App Store revenue, most of which comes from in-app purchases.

As Apple could lose a large portion of its revenue, Apple will inevitably appeal the decision, which means that the legal process will continue for some time. But starting Dec. 9, the apps will be able to offer alternative payment options on iOS apps.

It’s hard to understand all the possible consequences here.

On the one hand, the result is that creators and developers can now earn more, but the consequences can be huge. Overall, Android is the most popular operating system in the world, so there wouldn’t be any real change in that regard, but iOS is especially well used in first-world economies, where people tend to spend more.

This can trigger a cascade of important changes. Again, Apple won’t let the decision go unchallenged, so it seems highly unlikely that the December 9 deadline will mean much more than this decision on paper. But it’s an important decision and could at least force Apple to rethink its processes and change the game for digital creators and brands.

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