Rethinking the 3 Ps of Business

If you run a business or have a basic 3 Ps of Business class, you are probably familiar with the .

People. Products.Procedure.

If you follow these three PS guidelines, managing these three key business factors will help you achieve undeniable success. These are the building blocks that will help you build a successful business. Look, without the right people, a good product and a proven sales process will fail.

But there are thousands of companies that have it all and are still struggling to survive. So what’s missing? Why don’t the 3 Ps go as far as they should?

It turns out there is a fourth P that no one mentions. Until here.

Just as important as the people, the product, and the process, their positioning is just as important. And especially for all your marketers: you know it like no other.

In terms of product and process, positioning is an integral part of the equation. Think about positioning yourself in the same way as marketing – find out how to set up your product and advertise it in a way that makes it more attractive to your audience.

Positioning is something Donald Miller, StoryBrand CEO talked about in our recent workshop. This is a factor that you often forget, and according to Donald, it will end or end.

Priority placement is a mistake for many beginners. By not focusing on the positioning, promotion, and advertising of your product/service, you determine your growth potential. So let’s take Donald Miller’s advice and break this forgotten fourth industry so you don’t have to ask yourself why you’re fighting again, even if you do it right.

How positioning works

First, you need to ask yourself a few questions:

1. How is your product marketed?

2. How does this positioning help you stand out and play a role in your industry?

3. Can people easily find out what you are selling and what problem you are solving?

All of these answers will help you compose your most important message to find out.

You want your customer to be able to get your most important messages back to you. You want to be able to summarize the purpose of your company. You want them to memorize the problem you are solving.

When you create this kind of brand awareness, it shows that you have increased your brand awareness and thereby increase the chances of success for your business.

Why placement is important

Remember when we said positioning is just as important as the other 3 Ps? Well, we’re lying.

Positioning is probably the most important aspect of building your business, more so than your product. This may seem like an exaggeration, but it is true.

Look, selling well and becoming an authority in your market isn’t just about getting the best product or offering the best price. These things definitely work in comparison, and good products and low prices are sure to help you sell more. Ultimately, your purchases and positioning are the things that allow you to position your product more effectively than anything else.

If you wonder why this is happening, it is because of psychology.

People don’t necessarily buy the best or excellent product … they buy the product they understand best. This is because the less mental energy it takes to understand the product and what it does, the more likely they are to want to buy it.

This is because our brains are designed to ignore or forget the things that don’t matter (we’ll talk more about this in this blog on how to market your brain’s survival instincts). We inherently have blindsides to things we don’t care about, and on a very basic level, we’re not going to help each other survive. Even in the context of buying a product, our ability to survive is unconscious in our minds. That is why people almost always buy a product in the right place; their brains really want to pay attention.

If you can correctly position what you want to sell, you will always sell better to your competitor. It doesn’t matter if the participant’s product is better than you; if your coverage is better, you are always the winner.

The positioning rules

Getting the right product isn’t rocket science. You already know that good reporting and marketing are the factors that play a role in the right product positioning.

But the execution is key.

And while the prior marketing experience – which most of our readers have – is certainly helpful, it can also hurt you to some degree if you’re not careful. This is because of the first line (very simple).

1. Be clear

If you work in marketing, you’ve probably spent hours in an organized, intelligent, and legitimate way to attract customers to your products and get your business message across. Sometimes the method can be very effective in a niche audience that focuses on interior design.

But when it comes to fundamental product positioning, this is not the best practice.

Again, people are drawn to products that are easier to understand. Plus, you only have 8-10 seconds to get someone’s attention and let them decide whether they want to hear your opinion or not.

Clarity is important for both reasons.

Marketers want to feel like smart and skilled writers. It’s fun creating a product-based pun that makes you and your marketing team think in a fun way. Your customers will likely check it before they succeed.

And in the worst case, they are completely confused. This is definitely the last thing you want.

This doesn’t mean that your sales and texting skills have to be completely monotonous and dry. This is also not a good approximation. But when I compare the beautiful and the smart, the emphasis on clarity is always the approach that will win.

The sooner your audience understands what you are doing, the more likely you are to turn it into paying customers. Don’t make him guess … tell him. This way, you, your customer, and your company will be much happier in the long run.

2. Use the power of stories

Storytelling is an art form that has perfected humans since the dawn of time. It is truly one of the most effective and powerful tools that people have, so marketers and entrepreneurs need to learn how to use it properly.

Connect people with stories – we respond to them emotionally, we respond to them and, most importantly, we remember them.

And if you remember that your products are memorable to your customers, buy them better.

Using a layout is very effective because it does two things:

1. It is more attractive than a store

2. It’s about your customer

Your data will be remembered much better because your customer will pay much more attention. Traditional points for direct answers are usually five-minute interview seminars that people often turn down. And when people pay thousands of dollars to go to college and still don’t attend seminars, why do you think they’ll listen to your mini copy?

Stories are compelling and especially compelling when you portray your client as the hero of the story.

When marketing your product, it’s important to remember that customers only care about what your product does for them. They usually don’t care about the product itself. So it makes sense to make them the main characters in your story. You can determine the storyline that will help them achieve their goals with your product. They can be the winners and you can be the one who made it happen.

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