Every time you turn around, a marketing blog post says it can cost 7 times more to acquire new customers than it does to sell to your current buyers.
And of course, there are many different ways to lower the cost of acquiring new customers. But wouldn’t it make more sense to let your current cheaper retail customers spend even more money?
Yes, we think so too. That’s why we’ve compiled a list of four easy ways to increase the value of your current customers. You have already caught their attention. Now is the time to act.
Treat your products as if they came from an exciting storm. The more packs and packs you have, the more your customers will buy more. A good example of this is Tushy’s party collection.
With a small discount on everything, you get a whole collection of treats in one purchase. It is often used during the holiday season or as a special offer, but some service packs (starters, theme packs, etc.) can be delivered to customers more consistently.
Not only does it offer a greater total purchase, but it also allows your customers to experience something they wouldn’t have bought otherwise. And this could be your new favorite product.
2.Send an email before getting out of the car
If you hadn’t put the items in the shopping cart, realized you didn’t have a credit card, closed the window and one day immediately forgot that you were going to buy, then you were buying online?
But reminding your customers to leave something in their suitcase can make a big difference in detection. Even when they showed up, they were interested enough to put him in the car and were able to buy something last minute.
It doesn’t have to be complicated and you can send 1, 2, or more as you wish. Make it as easy as possible for the customer to return to the shopping cart to make the payment.
3. Fill the fabric
Whatever you sell, the best way to get your customers back is to build and maintain trust. And nothing increases your confidence factor more than good content you create as an authority, expert, or even friend.
The trick is to create content that specifically addresses the issues your customers are facing. Search and find the questions your customers are asking and answer them. Make sure to add a lot of value as this is the best way to increase your reputation with the public.
If you’re arranging a sale or sending an offer to your list, provide valuable content at no cost before asking for information or money. They will spend a lot more (and will spend more) if they know you can add value and if they trust you.
This may be the last on the list, but it is undoubtedly the most important trick to increase average customer value. Additional action.
This may seem obvious, but if you want to get in touch with your current customers, stay tuned. And that’s an important part of what creates value for the customer. If your customers remember you, they’re more likely to buy than fall off the floor.
Tracking can be as simple as sending thank you emails after purchase and as complex as sending signatures or auto-tracking. But the email with a few paragraphs about leaving the trailers is a follow-up. He regularly sends messages and replies to instant messages and publications on social networks, which also counts as a follow-up.
In any case, make sure that you keep the communication chain alive and that your customers make a lot more purchases.
And if you still want tips on how to grow and expand your business (including customer value), check out Make it Big, a three-day virtual event where you’ll get the best advice from the best experts in the industry.