5 habits of top-performing email marketers

Email remains one of the most important and effective marketing channels. However, a recent study indicates that email marketers run the risk of negatively impacting their email program by not following best practices.

Even the most experienced marketers know that you can’t focus on everything without using best practices.

1: automate them (if possible).

At first, email automation seems too good to be true. Experts believe it saves time and effort, promotes long-term subscribers, and increases their open, clickable classes. You have to see it to believe it, right?

The numbers don’t lie: automated emails average 70.5% higher open rates and 152% higher click-through rates than non-automated (Epsilon) emails. And what are the characteristics of a successful email when you think about it? It is current, relevant, and personal. If you click on the actions taken by your subscribers, the automatic email will show all three topics and you don’t even have to click Send.

To maintain your status as a highly effective email marketer, you need to automate everything you can: a welcome sequence, thank you messages, birthday messages, a series of incentives, etc. Your subscribers will like it and you will reap the benefits. Super smart (and efficient) email strategy.

2: adjust them (always).

The email is not a booklet put into a phone recording, information about instant silence, or an unsolicited two-hour phone call. This is a consensus-based private channel so you should treat it with respect.

Respect your subscribers and their inboxes by sending relevant, personalized, and highly targeted emails. How do you ask that? Start targeting your list based on data such as demographics or customer behavior and use powerful tools such as dynamic content. The goal is always to make sure your email meets the needs and interests of every subscriber.

3: They test.

The secret to email success isn’t luck – it’s a test. By testing different elements of your campaigns, you can learn about your target audience and optimize your strategy when you sign up. A few things to get you started:

Your subject lines. It’s easy to split subject lines, and it’s a sure way to get the highest open rates possible.

Your delivery times. One of the best ways to find the perfect time to reach your audience is to try out different options – Tuesday afternoons can be useful for a B2B brand, while Sunday nights can be better for a retailer.

Your CTA buttons. Test your color, copy, position, or all of the above! By optimizing your call to action, you can quickly increase your door speed.

Your content. You never know what your audience will find most valuable before experimenting with different types of content, from videos to blog posts.

4: Keep track of your results.

The most effective email marketers not only test the different elements of their email but also monitor the results. Your subscribers are real people, whose needs and interests are constantly changing, so the type of posts they like and respond to is likely to change as well.

That’s why it’s important to check and adjust your email results regularly, because something that works today may not be as successful tomorrow. Not just tracking and filtering, but things like opening on a device, opening to customers, and the types of content your subscribers are most engaged with.

5: Make the most of your (limited) copy.

Subject lines and headlines attract a lot of attention because they were initially intentional, but don’t forget to copy them into the email content.

To get the most out of your email copy, remember that people don’t want to see much of it. It’s painful for our writers, but it makes sense. Subscribers quickly check email during online meetings or between meetings – they don’t have time to search paragraph by paragraph. So get to the point, keep it relevant and fill it with value.

But if you need a lot of information, it’s a good idea to split things up; people respond better to numbered lists and bookmarks because it’s so much easier to scan. If all else fails, place each topic in clearly divided sections under the headings so your readers can quickly discover what interests them most.

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