How many times have you thought about the images you have in a paragraph, blog post, web page, etc.? You should use it?
Knowing that images are the key to successfully posting, whether, on your blog, Facebook page, or other platforms, these guys do it right by using visual content to stand out, drive engagement, get huge shares and drive traffic it is not necessary to use them all. Find out what inspires you based on your content marketing strategy, target audience, and formats.
1. Images based on data
Start creating data-driven content to become a recognized leader in your industry. Designed as maps or graphics, it can make it easier for your audience to understand your message than plain text.
QuickSprout research shows that articles with data-driven images rank fourth in shareable formats. Interestingly, the same research shows that blog posts with charts and tables get more feedback – 258% more than blog posts with other types of images.
For example, the content marketing institute’s annual survey of the industry-standard contains a lot of data-based images. Someone who needs statistics to support an article about the importance of content marketing will likely use images based on CMI data. For example, see the article SEOPressor for Emerging B2C Content Marketers.
Influence marketing is a great strategy to increase the reach of content marketing in a valuable way. By creating an image with the influencer and their quote, you create a memorable image.
In a 2015 article on Bannersnack, we included lessons from David Ogilvy, the father of modern advertising, on online marketing. To make it more memorable, powerful, and easier to read and share, a visual was created for each of your quotes included in the article.
I didn’t know how powerful infographics were before I studied them. I’ve read case studies of companies that have used it and have had good results. I started using infographics on my blog and blog. Infographics continue to contribute to website traffic, backlinks, and social media shares.
An anesthetic infographic with relevant data – which turns out to be easy to use – will undoubtedly help to increase awareness of your brand. It also offers the potential for more platforms besides your blog. They can be shared on Pinterest and uploaded to SlideShare. If the infographic has more than one component, cut out parts of it to create easy-to-use visual content for Facebook, Twitter, Linked In, and even Instagram.
Some marketers are afraid to use GIFs in their blog posts. I have to admit I’m not a big fan of this kind of visual content. But while researching, I found this topic on Inbound.org about using GIFs in blogs.
If you’re not sure about using GIFs, I can give you a few reasons to give it a try. GIFs can:
- Provides a professional look that indicates your company understands Internet trends
- Easy to consume and share on social media
- Transfer of emotions
- Show the human side of your brand
If you want to lighten up your article, memes can set you apart from the competition. Even if your industry is a little boring, your articles shouldn’t be boring. Take some cool pictures and help people relax a bit. Memes are visual content that can be snacks, easy to eat. And if your audience finds it relevant to their lives, they will likely share it on social media.