7 marketing trends for 2021 include agile, digital transformation

The Deloitte report calls agile marketing the key to authenticity, as brands must respond to ‘human needs’.

Trust and brand loyalty are increasingly intertwined, even as consumers expect brands to change quickly in these difficult times.

Here are some tips from Deloitte Insights’ new Global Marketing Trends 2021 report. The report is based on two studies: the first of nearly 2,500 adult consumers in selected countries in North America, Europe, the Middle East, and Asia; the second, from more than 400 C-suite executives, including CMOs, from global US companies.

A loss of confidence. It is especially surprising that managers lose confidence in their ability to influence their colleagues and make a strategic impact. In the case of CMOS, the percentage of self-employed managers has already fallen very low from 5% last year to 3% this year (compared to that, CEOs saw a drop from 55% to 35%).

Consumers, on the other hand, had a relatively positive view of how brands respond to today’s environment: ‘Almost four in five people can name a moment when a brand reacts positively to the pandemic and one in five agrees.

The 7 main trends. According to Deloitte, the specific key trends identified in the report are common:

“Our defensive mindset is often destroyed to meet human needs in a more holistic and authentic way.”

1.Purpose:

Successful brands are those who know why they exist and whom they were created for. “(C) Companies that know why they are serving stakeholders are uniquely positioned to deal with unprecedented change.”

2.Agility:

Successful marketers are those who invest in flexible marketing strategies. The pandemic recession is not rewarding the slowness of imagination and innovation.

3. Human connections:

Making authentic connections is now more important than the speed or efficiency of the market. “It’s the choice between a cheaper or safer flight, buying clothes with a faster delivery, or from the supplier with the most ethical supply chain.”

4. Trust:

Trust arises when what is promised is maintained. The messages must be transparent and the delivery of such messages must be consistent and reliable. Also, don’t forget to shift your focus from demographics to values.

5. Participation:

a deeper level of customer engagement, in addition to passive responses to activities such as writing comments online, recommending other customers, conducting conversations (directly with the brand or on social networks), and creating content relevant to the brand.

6.  Fusion:

this trend recognizes the power of innovative in business partnerships.  An ecosystem-created data platform enables customers to receive advice from online maintenance and car maintenance bookings With ExxonMobil you can not only fill your vehicles but also ensure that they are safe and effective.

7. Talent transformation:

Marketing teams need to develop new talent models to differentiate themselves in a rapidly changing digital environment.  Architects can develop a core team with resources that best reflect their competitive advantage. Traditionally, these roles have included data information managers, the creation of dynamic content, and media ownership and performance. And do not forget the flexibility created by the economy.

Because we care.

While Deloitte emphasizes the type of common sense that consumers already expect from brands, there are a few trends that are expected to be related to an organization’s market maturity: Agile as the dominant business structure and the need for the kinds of technological focus that accelerate talent. digital transformation

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