With approximately 15,516 likes and 110 comments per post, fashion is arguably one of Instagram’s biggest industries.
According to a survey, more than 250 million Instagram users tend to buy clothing materials that they have noticed on the social media platform. As more and more people are attracted to Instagram, the platform is growing rapidly and establishing itself. However, the competition also grows with the marketing opportunity.
So the main question is: how can even a smaller fashion brand reap the benefits of success in this big competition? We’ve got you covered.
In this article, we discuss 7 tips with which you can distinguish yourself from retail.
Always post perfect photos
Instagram is considered the realm of incredible photos. Even if you don’t work for a fashion brand, you should always post quality content in your story and Instagram feed. You may be thinking about quality content. Quality content can be anything from image quality to relevant hashtags. Here are two elements of image quality that you should always follow:
Always use high-resolution images
Instagram is short for “Instant Telegram”. However, no one clicks the photos with the Instagram camera. The main reason is that the Instagram camera does not provide the same image quality as the phone’s camera. However, your phone’s camera can’t outperform DSLR cameras, where the image quality is fantastic. Therefore, always use good cameras to click on high-quality images. This will help your brand gain momentum.
Your photo must have a story
Always click on an image that can tell a story. Otherwise, your audience will see your images as an irrelevant message.
Use the right hashtags
Although the hat brand was founded 11 years ago, it is still one of the most useful tools, especially for increasing account visibility. Millions of people use the hat brand to increase the discovery of their products. You may think that it will automatically become popular if you use a hashtag in your images. Unfortunately, this doesn’t happen overnight.
To promote your brand or product, you need to use long, narrow hashtags. So try to research your hashtags or keywords before applying them. You can also create a custom hashtag for your brand and use it on all images.
Interact with your audience
Now that you’ve mastered photographic techniques and the use of hashtags, it’s time to move on to the next level, which is interacting with people. However, try to focus on people who use the same hashtags as you. Like and post your message to improve the relationship. You can also request permission to upload some of your own images. Also, try to highlight it in your email. This way they get a public message. Know it or not, this is one of the best ways to strengthen your bond with your followers.
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Promote your Instagram account everywhere
If you are starting as a new fashion brand, you may need to start a little to gain knowledge. One of the most effective ways to do this is to choose Instagram ads. With over 2 million advertisers on Instagram, you’ll find this technique very useful.
However, there are plenty of other ways to promote your brand awareness on Instagram besides spending money on advertising. Connect your Instagram account to other social media platforms like Twitter and Facebook.
Influencers can promote your brand
Influencer marketing is undoubtedly having a huge impact on Instagram and will only increase in the coming years. Some well-known brands also use influencers to run their businesses.
Remember one thing; you need to choose an influencer whose audience is relevant to your brand. For example, if you want to promote women’s clothing, don’t go to an influential person who prioritizes men’s clothing.
Also, don’t approach a more influential person based on their followers. Rather, try to pick them based on their engagement rate.
Create a Shoppable Instagram Feed
You must provide an immediate opportunity to make purchases through your Instagram feed. This is the best way to convince them of your products.
You can add a clickable link to your Instagram biography. This way you generate a call to action (CTA) for your potential audience. When a user clicks on the link, they are taken directly to your website.
Upload behind-the-scenes footage
As long as you focus on improving your Instagram feed, don’t hesitate to show your true nature. According to https://www.forbes.com, explain your story in the stories section of Instagram. As the stories disappear after 24 hours, you don’t have to worry about the images. You can also share different memories and experiences and ‘behind the scenes moments.
Your main goal on Instagram is marketing and monetization. And showing your true side can increase brand sales.
These are the 7 tips that smaller fashion brands can expand on Instagram. Keep enough content ideas that can help you for a month. You can also try out new ideas to see if your audience responds or not. Therefore, create an appropriate and interesting marketing strategy before publishing anything related to your fashion brand.