8 Major Google Ranking Factors — SEO Guide

What is the most important of Google’s more than 200 ranking factors? Here is the final list.

The SEO community is always looking for new jobs and we have discovered over two hundred so far. But hundreds of others can be used by Google. Fortunately, we don’t need to work with everyone. Most have minimal weight in SEO and are often used as a binder, not as a design organization. Instead, here is the definitive list of Google rankings that can make or break your search engine optimization strategy.

1. Call back

Although Google plans to abandon backlinks in the future, it still remains the first place for its pages. In addition to the fact that it is now very risky to use SEO strategies with black hats, you need to get links from different sites with the same authority. Some Google patents claim that updates and traffic can also be important backlink metrics.

Optimization strategy

The most effective way to boost your backlink profile is to get backlink ideas from your competitors. All you need to do is start SEO SpyGlass, go to Domain Comparison> Link Intersection and add some of your best competitors. The tool analyzes your competitors’ backlinks and finds the gap between the links – sites that point to your competitors, but not to you. These sites are your primary target of distribution. Since they already have links to other sites in your niche, they are likely to host your links as well.

2. Semantic saturation

Your SEO content must have sufficient keywords, entities, and images relevant to the length of the copy. The content does not have to be boring as in the old days of SEO, but a natural copy written in an informative style.

Optimization strategy

It can be a little difficult to determine exactly which keywords to use, where to put them and how many of them are needed. So, if you want to play it safe, a good strategy is to create a benchmark by analyzing your competitors’ top positions. To do this in the Site Editor, go to Content Analysis> Content Editor, enter your keyword and get a detailed list of SEO writing instructions. The SEO Content Editor tool allows you to specify the correct number of primary and secondary keywords, their classification, and recommended copy length.

3. HTML tags

HTML tags tell Google which parts of your copy are most important. Users will see the title and meta description in the search results – write like a promotion with lots of keywords. The titles (H1-H6) divide your copy into sections: they must also contain keywords and be written for information purposes. Finally, alternative text is used to describe images for search engines and must be filled in if you want them to appear in the image search results.

Optimization strategy

If you don’t pay attention to HTML tags, there are probably hundreds of pages on your site that are not optimized. A comprehensive approach is to use the web editor and view your pages in depth. First, go to Site Structure> Pages> Per Page and sort the pages based on the search engine optimization score. If you see low pages, click on them to get a detailed report. This will tell you exactly which HTML tags are needed and what is wrong.

4. Basic vitamins from the Internet

The main parameters of the internet are the latest user experience benchmarks that will soon become Google’s ranking factors. The criteria measure the first impression the user gets when visiting a page. Specifically, how fast it loads, how fast it becomes interactive and how stable the layout is. It is important to note that the main factors are not yet official Google factors. But it will definitely happen, so it is better to use the time left to get them in shape.

Optimization strategy

Google provided each of the protagonists with a detailed set of optimization guidelines. For faster loading, Google recommends responding to the server time, blocking JS and CSS versions, and loading resources faster. For better interactivity, Google recommends splitting the code and using less JS. Finally, for better visual stability, Google recommends resizing the image and video and downloading the file

5. User behavior

There is a lot of uncertainty in the SEO community about whether Google actually uses behavioral statistics to rank pages. Google says no, but there is compelling evidence that this is possible.

The statistics we’re talking about are the clickthrough rate (CTR), the bounce rate, the depth of the session, and the length of the session. Use it to monitor the performance of user statistics

 Google Analytics and Google Search Console accounts.

Optimization strategy

Improving user statistics has a lot to do with creating compelling content. For example, CTR depends on an interesting snippet in the search results. In the meantime, your bounce rate, session length, and session depth depend on something good on your page. To keep users engaged, you need to provide a high-quality copy with lots of visual aids and internal links. The goal is to attract visitors and lead them to the sales funnel.

6. Structured data

There are thousands of labels to choose from and they can tell Google every little detail about your content. Structured data can be used to tag authors, reviews, product reviews, locations, and more. And it can do wonders for your SEO – linking entities, improving their rankings, and enhancing their search capabilities with rich elements:

Optimization strategy

If you are not technically inclined, it’s best to use the Google Markup Helper. Choose the type of layout (article, local company, and product are highly recommended) and send a link to the page you want to improve. Now mark the parts of the text and select the corresponding captions. When you’re done, save the HTML file and upload it to your website. Extra step: Make sure your structured data really works with Google’s advanced search key.

7. Google My Business List

The most important thing you can do for your local SEO is to claim, optimize and maintain your Google My Business list. It helps to establish your business as an entity, which in itself is a great asset for your SEO. Most importantly, it causes local search performance. Once you’ve compiled a list, you’re eligible for the Local Business Dashboard and Google Maps, which make your business accessible to local users:

Optimization strategy

First, go to Google My Business and create or claim your profile. You will be asked to provide basic information and verify your ownership. When you’re done, you’ll be taken to the Google My Business control screen, where you’ll find several ways to improve your presentation. The least you can do is add a description, opening hours, and photos, but there are still a lot of interesting resources to explore. Google is constantly adding new features to Google My Business and it’s so advanced that it’s almost like a website.

8. Mobile optimization

The first mobile indexing was fully implemented. Google has announced that, as of September 2020, all sites, without exception, will be evaluated in their mobile version, not the desktop version. If you want your site to appear in search results, make sure it’s designed for mobile users.

Optimization strategy

Go to the Google Mobile Trial and enter a URL to see if your page is mobile-friendly. If the page is good, you will receive the green light, otherwise, you will receive some suggestions that you can improve.

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