A Complete Guide to Color Wheels & Color Schemes:
What catches your attention when you search your newsfeed? These are probably YouTube videos, photos, animated GIFs, and other visual content, right?
While textual content is always important when looking for answers to a question, creating images such as infographics, maps, maps, animated GIFs, and other shareable images can be a great way to grab the attention of readers and enhance your article or your relationship.
I know what you’re thinking: “I can’t project great images. I’m not creative.
Hi, I’m Bethany and I’ll be the first to say I’m not an artist by nature. However, I found strength in data visualization at HubSpot, where I spent most of my days creating infographics and other graphics for blog posts.
What is color theory?
Color theory is the most important rule and guideline regarding color and its use to create aesthetic images. By understanding the basics of color theory, you can analyze the logical structure of color to create and use color palettes more strategically. The result is the generation of a specific emotion, atmosphere, or aesthetic.
Being the most important aspect of design, color is an important aspect and can affect the meaning of the text, how users move around a particular layout and how they feel about it. By understanding color theory, you can create the visual material that makes an impact.
While there are many tools to help even the most experienced with our beautiful graphics, graphic design tasks require a little more basic knowledge of design principles.
For example, choose the right combination of colors. It may seem simple at first, but if you’re looking for a color wheel, you want the information you’re looking for. Knowing how colors communicate, the effects they can have on mood and emotions, and how your website changes appearance is the key to looking for the right reasons.
From effective CTAs to converting your sales and marketing efforts, choosing the right colors can highlight specific areas of your website, making it easier for users to navigate or advertising from the moment they click.
But it’s not enough to just choose colors and hope for the best: from color theory to moods and patterns, to the right HTML color coding and web-friendly color identification for products and websites. Use of colors, the best chance of success.
Read our guide to designing color theory, color wheels, and color schemes for your website.
Color Theory 101
First, let’s go back to high school art class to discuss the basics of color.
Remember when you heard about primary, secondary, and tertiary colors? This is very important if you want to understand everything about color.
Primary colors are colors that you cannot create by combining two or more colors. They are very similar to prime numbers, which are not obtained by multiplying two other numbers.
There are three primary colors:
Think of primary colors as your parents’ colors and set your design as an overall color scheme. One or a combination of these colors can make your bar show up by exploring other colors, shades, and colors (more on that in a minute).
If you also draw or paint primary colors, don’t limit yourself to the three primary colors above. For example, orange is not a primary color, but brands can use orange as the dominant color (as we all know at HubSpot).
To know which primary colors make orange, you are the right person to identify colors that match the right color, color, or orange color. This brings us to our next color type…
Secondary colors are colors that are formed by combining two of the three primary colors above. Look at the color theory model above – see how each secondary color is supported by two of the three primary colors?
There are three secondary colors: orange, purple, and green. You can make one using two of the three primary colors.
Here are the general rules for creating secondary colors:
• Red + Yellow = Orange
• Blue + Red = Purple
• Yellow + Blue = Green
Please note that the above color will only mix if you use the purest form of each primary color. This pure form is known as hue and you will see how these colors compare to the variations of each color on the color wheel below.
Tertiary colors are created when you mix a primary color with a secondary color.
From here it gets trickier, and this is where the real color choice lies in your projects.
The most important part of tertiary colors is that not all primary colors match a secondary color to create a tertiary color. For example, red may not be in harmony with green, and blue may not be in harmony with orange – both combinations are light brown (unless of course, that’s what you’re looking for).
the color theory wheel
So you know what the “basic colors” are, but we both know that the choice of color combinations, especially on a computer, covers a much wider spectrum than the 12 basic colors.
It is the driving force behind the color wheel, a circular map that draws each primary, secondary and tertiary seed, as well as their respective seeds, seeds, seeds, and seeds. Viewing colors in this way allows you to choose color schemes to show how each color in a rainbow color table relates to its corresponding color. (As you probably know, the colors of a rainbow are in the order of red, orange, yellow, green, blue, indigo, and purple.)